Growth Marketing Manager (Lifecycle)

Requirements

• 4–7+ years of experience in lifecycle marketing, retention/growth marketing, CRM marketing, or customer marketing (B2C e-commerce, SaaS, fintech, or consumer tech strongly preferred)

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• Proven track record owning lifecycle programs that drove measurable improvements in retention, engagement, expansion, or revenue (please share case studies or results in your application)

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• Hands-on expertise with marketing automation & CRM platforms (Braze, Iterable, Customer.io, Klaviyo, or similar)

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• Strong analytical skills — comfortable writing SQL for cohort analysis, funnel deep-dives, and behavioral metrics

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• Experience building and testing multi-channel journeys (email + SMS + push + in-app)

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• Excellent copywriting and storytelling skills — you can craft compelling, customer-centric messaging that converts

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• Data-driven mindset with a bias for action and rapid iteration

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• Comfortable working in ambiguous, fast-paced environments with cross-functional stakeholders

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• (Desirable) Experience with advanced segmentation and personalization using tools like Segment, mParticle, or Census

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• (Desirable) Background in product-led growth (PLG) environments or hybrid PLG/subscription models

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• (Desirable) Familiarity with loyalty/rewards programs, referral mechanics, or subscription optimization (pricing, billing, upgrades/downgrades)

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• (Desirable) Exposure to AI-driven personalization or predictive churn modeling

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• (Desirable) Knowledge of web/mobile analytics (Google Analytics 4, Amplitude, Mixpanel) and experimentation platforms (Optimizely, VWO, Eppo)

What the job involves

• We’re looking for a strategic, hands-on Growth Marketing Manager – Lifecycle to own and optimize the full post-acquisition customer journey for xAI’s subscription products

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• You’ll design, build, and iterate personalized, automated programs across email, SMS, push, in-app messaging, and other channels to turn curious users into loyal, high-value Grok subscribers — driving engagement, adoption, retention, expansion, and reduced churn

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• This role sits at the intersection of growth marketing, product, data, and customer success

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• You’ll combine behavioral insights, segmentation, experimentation, and creative storytelling to measurably increase customer lifetime value, net revenue retention, and overall subscription growth

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• Own end-to-end lifecycle strategy and execution: map customer journeys, define key stages (onboarding, activation, habit formation, expansion, renewal, win-back), and build multi-channel automated flows

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• Develop and launch high-impact campaigns and nurtures (welcome series, product education, milestone triggers, re-engagement, upsell/cross-sell, churn prevention, and subscription reactivation)

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• Build and refine audience segments using behavioral, usage, and subscription data to deliver hyper-personalized experiences

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• Partner closely with product, data/analytics, customer success, and engineering teams to align on triggers, messaging, and technical implementation

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• Set up, monitor, and optimize experiments (A/B, multivariate) to continuously improve open rates, click-through, conversion, retention, expansion revenue, and churn metrics

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• Analyze performance using SQL, Amplitude/Mixpanel, and other tools to identify drop-offs, opportunities, and ROI; report on key KPIs (activation rate, D30/D90 retention, expansion revenue, churn rate, LTV uplift, NRR)

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• Collaborate on content creation (copy, creative assets) and ensure brand voice consistency across all lifecycle touchpoints

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• Maintain and evolve the lifecycle marketing roadmap in line with product launches, seasonal campaigns, and business priorities

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• Champion best practices in personalization, frequency management, deliverability, privacy/compliance (GDPR, CCPA), and inclusive messaging

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