Interim Global Head of Marketing (12 Month FTC)

Requirements

• The role requires someone comfortable operating with autonomy, making decisions, and leading through complexity

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• A commercially minded marketing leader with strong B2B experience

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• Comfortable operating in a global, multi-market environment

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• Strong commercial mindset, with a focus on impact and ROI

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• Confident decision-maker, able to prioritise and make trade-offs

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• Excellent stakeholder management and influencing skills

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• Ability to simplify complexity and communicate clearly at a senior level

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• A hands-on, pragmatic approach, someone who enjoys being close to the work as well as setting direction

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• Experience working in B2B marketing, ideally within consulting or professional services

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• Experience leading teams or functions, with a track record of delivery and execution

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• Experience working across global or multi-regional marketing environments

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• Proven ability to deliver commercially impactful marketing activity

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• Experience managing budgets and multi-channel marketing environments

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• Experience working with senior stakeholders

What the job involves

• We’re looking for an experienced Global Head of Marketing to join on an initial 12-month maternity cover, leading our global marketing function

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• Marketing plays a central role in how we build our brand, differentiate in key markets, and drive commercial performance

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• This role will ensure we maintain momentum, deliver against strategic priorities, and continue to operate as a high-performing, globally aligned function

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• You’ll step into an established model and be expected to provide clear direction, prioritisation, and oversight across a complex, multi-channel environment, while remaining closely connected to execution and delivery

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• This is a hands-on leadership role

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• You will operate as a player-coach: setting direction while actively shaping campaigns, guiding output, and staying close to performance and delivery across the team. This is not a purely strategic or advisory position

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• There is potential for this role to extend beyond the initial 12-month period, depending on business needs and performance

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• This is a fast-paced, high-accountability environment where clarity, pace, and quality of execution matter

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• We are a lean, high-performing team, so this role suits someone who enjoys being in the detail and actively driving work forward, not just directing from a distance

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• You’ll need to move comfortably between strategic thinking and hands-on execution on a daily basis

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• Strategic leadership:

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• Own and drive the global marketing strategy and plan

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• Translate business priorities into clear, actionable marketing direction

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• Set priorities across sectors, campaigns, and regions

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• Lead the development of the next global marketing strategy and annual plan

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• Ensure alignment and consistency across global and group marketing teams

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• Balance strategic ownership with active involvement in execution and delivery

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• Campaigns, brand & digital performance:

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• Actively shape and drive delivery of major campaigns and strategic marketing initiatives

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• Ensure activity is aligned to pipeline generation

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• Lead digital marketing strategy and stay close to performance, optimisation, and key channel decisions

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• Drive external brand positioning through campaigns, content, and thought leadership

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• Prioritise activity based on commercial impact and return on investment

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• Team leadership:

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• Lead and develop the global marketing team, with oversight across a multi-disciplinary function

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• The includes leading team members both in the UK and US

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• Provide clear direction, structure, and accountability

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• Ensure integrated execution across brand, digital, and communications

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• Maintain high standards of delivery, pace, and performance

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• Remain closely involved in output quality and key deliverables across the team

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• Budget & planning:

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• Own and manage the global marketing budget

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• Allocate and optimise spend in line with strategic priorities

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• Make clear, commercially driven trade-off decisions

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• Lead planning and budgeting for the next financial year

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• Stakeholder engagement & governance:

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• Build strong relationships with Partners and senior stakeholders

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• Own and deliver a clear marketing reporting cadence, including:

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• Bi-weekly performance updates for management

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• Monthly marketing reports for senior stakeholders

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• Quarterly marketing packs for Partner meetings

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• Translate marketing activity into clear, concise, and commercially relevant narratives

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• Maintain a structured operating rhythm across planning, reporting, and performance tracking

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• Demand management & prioritisation:

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• Act as the central point of oversight for incoming marketing requests

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• Assess, prioritise, and align requests against strategic priorities

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• Ensure focus is maintained on high-impact activity, avoiding fragmentation

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• Success in this role will look like:

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• Continued momentum and delivery across key campaigns and priority sectors

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• Strong alignment between marketing activity and commercial outcomes

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• Clear prioritisation and effective allocation of budget and resources

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• Clear, consistent, and valued communication of marketing performance to stakeholders

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• A well-defined and actionable global marketing strategy for the next financial year

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• A visible, hands-on leadership style, with strong involvement in campaign delivery and output quality

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• Fast, pragmatic decision-making that keeps work moving and avoids over-complexity

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• A team that feels supported, challenged, and clear on priorities, with minimal friction or rework

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• Global working model:

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• This is a global role with core markets in the UK, US, and South Africa

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• The majority of the marketing team is based in the UK, so regular collaboration within UK working hours is important, alongside engagement with US stakeholders and activity

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• You’ll need to be comfortable operating across time zones, with a level of flexibility in your working pattern to stay connected to both the team and the business

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