Head of Sales

Head of Sales – Cabling

Salary: £75,000-£85,000 + sales incentive bonus + company benefits

The Role

We are looking for an experienced Head of Sales to lead a high‑performing B2B sales function and deliver profitable, predictable revenue growth. This is a senior leadership role with ownership of sales performance, forecasting, and customer experience.

You will embed strong proactive sales mindset, pipeline discipline, and data‑led decision making, while building a results‑driven, customer‑focused sales culture. Working closely with the Sales & Marketing Director, you will help execute the wider commercial strategy.

Key Responsibilities

• Lead, coach, and develop a high‑performing sales team
• Drive consistent sales growth through structured cadence, forecasting, and pipeline management
• Proficient on CRM, analysing team sales data and identifying gaps
• Champion customer‑first, value‑based selling
• Grow OEM, Panelbuilder, and MRO market segments, including ecommerce
• Strengthen key customer relationships and strategic accounts
• Partner cross‑functionally with Marketing, Operations, Supply Chain, and Finance

Experience Required

• Proven track record leading a successful internal and external sales team
• Experience delivering growth through structured sales execution and forecasting
• Strong people leadership, coaching, and performance management skills
• Exposure to OEM, Panelbuilder, or MRO markets preferred but not essential
• Experience in distribution, industrial, technical, or electrical environments advantageous

Personal Attributes

• Results‑driven, commercially astute, and disciplined
• Confident leader with strong communication and influencing skills
• Highly organised, resilient, and customer‑focused
• Energy, passion and ambition

Location

This role requires regular on‑site leadership. Candidates must be based within a one‑hour commute of Luton.

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