Typical Business Title(s)
Product Marketing Manager, Product Marketing Director
Definition
Identifies a coherent marketing strategy for the product. Conducts competitor analysis & market research. Shapes communication & product positioning. Identifies the product features to spotlight and empowers the sales team with clear value propositions. Explains benefits of product features via customer-facing messaging. Leads product demos & presentations. Sets up marketing campaigns for demand generation. Selects the appropriate pricing strategy for the product. Provides guidance throughout the lifecycle of the product, ranging from minimum viable products to fully mature products. The product marketing manager is focused on empowering go-to-market teams such as sales, support, customer success, and account management.
Qualifications & Notes
D2 applies advanced knowledge of the job area typically obtained through advanced education and work experience and may drive other professionals to achieve operational objectives, most of the time in a mono expertise area.
Responsibilities
- Managing projects or processes, working independently with general supervision.
- If people manager, setting goals and objectives for team members and managing performance for achievement of operational result.
- If not people manager, broad knowledge of the job area is expected.
- Problems faced may be difficult but not always complete.
- Ensures policies, practices and procedures are understood and followed by direct reports if any, customers and stakeholders.
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