Overview
Ready to revolutionize healthcare, making it faster and more accessible. HeliosX is building a global healthcare platform focused on easier access, faster delivery, and personalised care. We are expanding internationally with a growing portfolio of products and a mission to redefine how digital healthcare is delivered.
The Opportunity
We’re seeking a Director of Physical Product to own and lead all Physical Product and New Product Development (NPD) across the business. This includes licensed Rx medication, compounded treatments, OTC medicines, supplements, and personal care. The role transforms Physical Product and NPD into a commercially strategic, insight-led, and operationally disciplined growth engine. You will turn customer needs, clinical opportunity, and market insight into a profitable, brand-strengthening physical product portfolio that drives retention, cross-condition usage, and long-term value. You will sit at the intersection of Brand, Medical, Product, and Commercial, owning physical product end-to-end from strategy and prioritisation through development, launch, lifecycle management, and scale.
This is a full-time, permanent role. The successful candidate will be expected on site two days per week at our HQ in Central London.
What You’ll Do
- Own all Physical Product categories, including licensed Rx medication, compounded treatments, OTC medicines and supplements, and personal care and adjacent product systems.
- Define category-led physical product strategies, with GLP-1 as the primary growth engine and other conditions sequenced based on commercial and clinical impact.
- Design connected product systems (Rx, supplements, add-ons, kits) that drive monetisation, adherence and movement across conditions, not just individual launches.
- Own a rolling 12–24 month innovation pipeline, balancing fast commercial wins with category-defining bets.
- Identify whitespace and future category opportunities through competitive intelligence, insight, and category modelling.
- Partner with Insight & Strategy to ensure all innovation is backed by market demand, consumer validation, and commercial proof.
- Make and defend hard prioritisation decisions to focus resource on the highest-impact categories and initiatives.
- Act as the single point of accountability for physical product go / no-go decisions, escalating where required.
- Own and evolve a stage-gated NPD governance framework, embedding transparency, accountability and high-quality decision-making.
- Implement consistent business case standards covering pricing, margin, scalability and ROI.
- Balance governance and pace, ensuring stage gates enable focus and speed rather than friction.
- Act as the central orchestrator across Clinical, Brand, Commercial, Regulatory, Supply Chain and Insights teams.
- Partner deeply with Medical to translate clinical opportunity into safe, compliant, differentiated physical products.
- Ensure early feasibility input (clinical, regulatory, operational, financial) to prevent late-stage failure or rework.
- Lead cross-functional reviews at each development stage ensuring alignment, ownership, and speed of decision-making.
- Partner with Growth & Product to ensure physical products are designed to improve retention, add-on rates and LTV post-acquisition.
- Partner with Manufacturing & Supply Chain to ensure seamless tech transfer, scale-up, and uninterrupted ongoing production, designing for quality, cost efficiency and operational scalability from day one.
- Oversee end-to-end delivery from concept to launch, including formulation, packaging, testing, regulatory & operational readiness.
- Set ambitious, yet realistic timelines and stage accountability, ensuring speed to market without compromising standards.
- Own post-launch performance, lifecycle management and iteration, ensuring products continue to deliver against retention, adherence and margin targets.
- Establish dashboards, reporting cadence and decision forums to give leadership visibility across the physical product portfolio.
- Identify optimisation, reformulation or extension opportunities across the lifecycle.
What You’ll Bring To HeliosX
Knowledge and Experience
- Proven leadership owning end-to-end product strategy & innovation roadmaps in health, beauty, wellness, CPG or similar.
- Experience building product portfolios that support retention, repeat usage or subscription-like behaviour, not just first-purchase conversion.
- Experience partnering closely with Medical, Clinical or Regulatory teams to bring regulated products to market.
- Experience transforming or scaling NPD functions, ideally having implemented structured governance or business case models.
- Strong commercial fluency (business case modelling, pricing dynamics, margin optimisation, scalability).
- Experience working across regulated environments (cosmetics, Rx, medtech, supplements).
- Comfortable operating at strategic (roadmap shaping) and executional (delivery driving) levels simultaneously.
- Strategic commercial thinker — blends market insight, brand opportunity, and P&L logic.
- Systems thinker — able to design connected product ecosystems across categories rather than isolated SKUs.
- Operator mindset — drives clarity, process rigour, predictable outcomes at pace.
- Exceptional cross-functional influencer — aligns stakeholders early, resolves blocks rapidly.
- Consumer + market obsessed — builds products that win on desirability and profitability.
- Calm under complexity — able to bring order, urgency, and momentum to ambiguous environments.
Life at HeliosX
At HeliosX, we want to improve healthcare for everyone. We are a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketers, and customer care specialists committed to our mission. We offer the following benefits:
- Generous equity allocations with significant upside potential
- 25 Days Holiday (+ all the usual Bank Holidays)
- Private health insurance, along with extra dental and eye care cover
- Pension scheme
- Enhanced parental leave
- Cycle-to-work Scheme
- Electric Car Scheme
- Free Dermatica and MedExpress products every month, plus family discounts
- Home office allowance
- Access to Headspace, discounted gym memberships, and a learning & development budget
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