Requirements
- This role is ideal for a strategic thinker who is ready to make a regional impact on our channel strategy
- You’re a driven leader seeking meaningful achievements in a fast-paced environment
- You’re a builder who thrives at the intersection of product, GTM, marketing, partnerships, and sales
- 4-6 years of experience in Business Value, Go-to-Market, Product Marketing, or Partner Strategy roles within B2B SaaS
- Deep knowledge of the CRM ecosystem, including AI-native CRM entrants and agentic workflow tooling, and proven experience engaging with boutique, AI-native transformation agencies
- EMEA market experience, ideally UK/London-based or with established EMEA partner networks
- Strategic thinker with the ability to connect the dots between customer needs, product capabilities, and market opportunities
- Strong communicator with a talent for translating complex ideas into clear, compelling narratives
- Builder mindset, comfortable navigating ambiguity in a fast-moving environment
- Collaborative leader with a track record of aligning cross-functional teams
- Familiarity with AI agent frameworks, prompt-based workflows, or CRM automation at the workflow layer
What the job involves
- Monday.com is looking for a Go-To-Market Leader to own monday CRM’s channel partner strategy across EMEA, based in London
- You will take ownership of our go-to-market strategy, focusing on building successful market penetration through a differentiated partner-led motion
- You will work closely with the Head of Channel Partners EMEA and the Head of Global GTM for monday CRM
- You will lead the charge in positioning monday CRM as a competitive player in the CRM space by attracting and activating boutique, AI-native transformation agencies and other strategic partners
- You’ll craft customer messaging, own competitive differentiation, and develop sales enablement tools that drive both customer acquisition and expansion
- Develop and execute an end-to-end go-to-market strategy for monday CRM tailored to SMB, mid-market, and enterprise customers across EMEA
- Design and operationalise a partner program that attracts, enables, and scales strategic alliances with boutique, AI-native transformation agencies focused on CRM transformation
- Define and continuously refine our CRM value proposition, messaging framework, and competitive positioning
- Articulate monday CRM’s agentic capabilities vs legacy CRM platforms
- Build impactful tools, including battle cards, objection handling guides, talk tracks, and ROI calculators for internal teams and partners
- Collaborate with sales, marketing, and partnerships to identify new revenue opportunities, increase win rates, and improve deal velocity
- Partner with Product, Sales, Marketing, and Partnerships to align the product roadmap, campaign strategy, and partner incentives with business goals
- Stay on top of EMEA market trends, competitor activity, and customer feedback to inform messaging, product positioning, and strategic decisions
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