Senior Manager, Product Marketing

Senior Manager: Consumer Product Marketing

As Senior Manager of Consumer Product Marketing, you will lead the definition of how Checkout.com presents itself to consumers, shaping a consumer proposition and turning strategy into experiences that drive adoption and repeat usage at scale.

Responsibilities

• Shape the Consumer Strategy: Define the GTM strategy for how Checkout.com shows up in the consumer market, grounded in research, competitive analysis and close collaboration with Product and Commercial.
• Positioning and Messaging: Create clear, differentiated narratives that resonate with consumers and sharpen our competitive edge.
• Affiliate & Loyalty Growth: Design and scale affiliate and loyalty programs that reward engagement, deepen partnerships and drive long‑term consumer lifetime value. Build co‑marketing initiatives with affiliates and ecosystem partners to extend reach and create measurable growth loops.
• Go‑to‑Market Ownership: Lead integrated campaigns across acquisition, lifecycle, and retention; manage budget allocations for consumer campaigns and report performance to leadership.
• Cross‑Functional Leadership: Orchestrate experts across product, brand, design, growth, research and communications to ensure consumer launches are consistent, high‑impact and data‑driven.
• Market Insight & Research: Collaborate with product to commission research to identify consumer needs, behaviours and opportunities; translate insights into actionable strategies and positioning.
• Champion Innovation: Test bold ideas and new marketing channels to keep our proposition evolving with consumer expectations.

Qualifications

• Experience in product marketing or go‑to‑market roles, ideally within consumer fintech, digital banking or high‑growth B2C products.
• Proven ability to take new products from concept to launch, managing execution across multiple teams and channels and measuring results.
• Experience designing B2C consumer journeys across acquisition, onboarding, engagement and retention.
• Familiarity with affiliate programs, loyalty schemes or referral ecosystems and co‑marketing partnerships to maximise impact.
• Confidence in setting KPIs, analysing performance and iterating to improve ROI.
• Broad marketing toolkit with the ability to connect across brand, growth, product and research.
• Skilled at turning complexity into clarity, inspiring both internal stakeholders and external audiences.
• Builder’s mindset: energized by ambiguity and motivated by building structure from scratch.

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