The Role
Field Marketing Manageris a new role within the Zeta EMEA Activation team. Youwillbe responsible forplanning and executing integrated campaigns thatraise Zeta’s profilein the industry andwith target accounts,generate pipeline, accelerate opportunities, and support sales goals in the UK market.You’llensure theZeta brand shows up in the right places with the right messages to drive impact. This is a high visibilityindividual contributorrole working closely with sales leadershipand other stakeholders.This is a hybrid role based in our London office.
Responsibilities
Partner closely withthe UKsales teams to understand market dynamics and develop field marketing plansthat align to revenue goals
Own end-to-end execution ofmarketing activation, including in-person events, digitalprogramsandagency engagement
Localise global campaign themes to fitUK marketneedsand cultural contextand build and campaign calendar
Work with thesalesteam to create follow-up strategies and support pipelinegrowth
Manage budget, measure impact, and report on KPIs including pipeline contribution, influenced revenue, andengagement
Collaborate with colleaguesin the EMEA Activation team in other marketsto share learnings, bestpracticeand insight on what best drives client engagement andlong-termrevenue results
Build processes and best practices formarketing and sales teams
Requirements
Possesses5+ years’ experience delivering marketing activationin anAdTech,MarTech, mediaorothersimilar industries
Proven experience owning marketing campaigns and activations from planning to execution and measurement
Demonstratableability to workcollaboratively with sales teams and other stakeholders
A “hands-on” professional able to take on responsibility for execution of allactivations whether digital or in person events
Experience of managing a budget and tracking ROI
An outstanding communicator who can translate commercial needs andobjectivesinto an effective marketingplan
BENEFITS & PERKS
- Excellent medical, dental, and vision coverage
People & Culture At Zeta
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
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