Product Marketing Manager

Product Marketing Manager

Based: Reading

Department: Marketing

Reporting to: Group Head of Marketing

Contract: Permanent

Are you a strategic, creative, and commercially focused marketer ready to shape the success of Kyocera’s hardware and service portfolio? We’re looking for a Product Marketing Manager to lead product launches, craft compelling value propositions, and drive market adoption across our Document Solutions division.

Details for the role

Main tasks and responsibilities

• Manage a portfolio of Kyocera hardware from launch planning to end of life.
• Work closely with multiple departments, teams, and stakeholders to ensure ultimate sales success of the portfolio.
• Deliver engaging and effective sales enablement to both our internal and external sales channels.
• Support the service strategy and manage the product/service lifecycle.
• Develop new sales propositions and deliver innovative solutions.
• Ensure profitability growth in line with business goals.

Market Research

• Analyse market trends, customer needs, and competitor offerings.

Messaging and Positioning

• Develop persuasive messaging and strategic positioning.
• Leverage Kyocera UK’s value proposition as a carbon neutral, single source managed service provider.
• Emphasise Kyocera UK’s robust security offerings and compliance with industry standards.
• Deliver a product roadmap overview timely.

GotoMarket

• Plan and execute effective product launches.
• Work with the product adoption team to evaluate products/offerings before launching in the UK.
• Formulate marketing plans and manage the product/offering lifecycle.

Cross Functional Communication and Collaboration

• Align strategies with sales and other teams.
• Liaise with Kyocera Europe for joint product launches.
• Maximize marketing/sales enablement opportunities with third-party partners and suppliers.
• Collaborate with Presales, SOP, Delivery, and Support teams.

Communications Team

• Develop marketing collateral and assets (Internal Comms, Social media, Video, Product sheets, Presentations, Web content) in conjunction with our MarComms team.
• Launch compelling value propositions to the market.
• Deliver market leading product/offering launches.
• Develop buyer personas and positioning for targeted campaigns.
• Create and deliver product promotions in conjunction with our business planning team.

Sales Enablement

• Provide sales teams with assets/collateral.
• Align with the sales teams to drive awareness and incorporate market feedback.
• Develop and execute sales enablement strategy.

Pricing

• Maintain a clear and aligned pricing strategy.

Customer Advocacy

• Cultivate customer testimonials, case studies, and references.
• Gather and analyse feedback to inform product improvements.

Metrics and Analysis

• Monitor and evaluate competitor products and marketing strategies.
• Measure the success of marketing campaigns and adjust strategies accordingly.

What we can offer you

• Salary (Competitive)
• 25 days holiday
• The ability to Buy and Sell holiday
• A Volunteer Day
• Life Assurance (4 x base salary)
• Pension Scheme
• Company sick pay
• Employee Assistance Programme
• Coaching and Mentoring
• Cycle2Work Scheme – salary sacrifice scheme to purchase bikes at a discount
• Access to additional discounts / perks
• EyeCare – Access to money off for glasses and sight test
• Flu Jab
• Eligibility for Costco Membership

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