Job Overview
You will have a marketing analytics or web analytics background and will be comfortable using data to help advise clients on website design, user journey analysis, media advisory and digital strategy. During client projects you will contribute to promoting a customer‑centric vision of digital marketing, based on the systematic and methodical use of data to support decisions as well as supporting Accenture to evolve its digital analytics offering.
Key Responsibilities
- Set strategic vision for digital analytics in‑line with broader client landscapes, e.g. marketing, technology, data etc.
- Establish client measurement strategies for their digital assets, including web and app.
- Audit and define digital analytics tagging implementations, work with business and technical stakeholders to ensure tracking requirements are captured and implemented accurately.
- Define dataLayer structures and other key requirements for digital analytics purposes.
- Analyse website traffic, user engagement, and conversion rates to identify opportunities for optimisation.
- Create dashboards and reports to track KPIs and communicate insights to stakeholders.
- Employ and implement digital analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor digital campaigns and identify areas for improvement, including both web and apps.
- Collaborate with marketing teams to measure effectiveness of digital campaigns and recommend strategies for maximise ROI.
- Work with multiple teams across MMM project from the business and internal analytics teams.
- Gather and clean data from various sources to ensure it is ready for analysis.
- Assist in the development and validation of marketing mix models, selecting appropriate modelling techniques and ensuring the models are robust and accurate.
- Stay updated on industry trends and best practices in digital analytics to drive innovation.
Skills Profile
- Strong experience in digital analytics or similar role, preferably in retail or e‑commerce environment.
- Advanced understanding of matrixed organisations and comfortable managing cross‑functional teams.
- Skilled in digital analytics & experience analytics platforms (Google Analytics, Adobe Analytics, ContentSquare, Decibel etc.).
- Experience delivering end‑to‑end MMM projects.
- Experience using tag management systems (Google Tag Manager, Tealium, Adobe Launch etc.).
- Proven analytical skills with ability to interpret complex data sets and generate actionable insights.
- Strong communication skills and ability to present findings to non‑technical stakeholders.
- Experienced with data visualization tools (Tableau, Power BI).
- Problem‑solving mindset with passion for continuous improvement.
Benefits
- Competitive basic salary and annual performance bonus.
- Opportunities to acquire equity.
- 30 days of leave plus 3 extra volunteering days per year.
- Family‑friendly and flexible work policies.
- Attractive pension plan and financial wellbeing support.
- Private healthcare insurance and mental wellbeing support.
- Employee Assistance Programme, career development and counselling.
- Generous parental leave offerings.
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law.
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