Personal Brand Social Media Lead

Personal Brand Social Media Lead (Founder)

The Personal Brand Social Media Lead (Founder) role is responsible for owning the end‑to‑end execution of the founder’s personal social channels — capturing, editing, and publishing short‑form content across Instagram, TikTok, LinkedIn, and YouTube. The position works closely with the founder to produce authentic, platform‑native content that drives brand awareness and customer acquisition for PerfectTed.

Employment Eligibility

Must have full right to work in the UK.

Key Responsibilities

• Film documentary‑style short‑form footage of the founder’s day‑to‑day activities, events, and behind‑the‑scenes moments.
• Ensure high‑quality visual and audio capture using the iPhone Pro Max and advanced camera setup.
• Organise raw footage for efficient editing workflows.
• Edit short‑form videos for Instagram, TikTok, and LinkedIn using CapCut, Adobe Premiere, or similar tools.
• Tailor pacing, hooks, and visual style to each platform’s best practices.
• Craft compelling captions that reflect the founder’s voice and drive engagement.
• Schedule and publish content consistently across all owned channels.
• Maintain a posting cadence that keeps the founder’s presence active and relevant.
• Monitor performance metrics and adjust content strategy accordingly.

Community & Engagement

• Support community interaction across social channels.
• Help maintain a consistent founder tone of voice across comments, captions, and interactions.
• Surface trends, conversations, and opportunities to the wider team.

Requirements

Must‑Haves

• Proven experience leading social media for a personal brand, founder, or creator with an end‑to‑end portfolio (capture → edit → publish).
• Confident short‑form editor using CapCut, Adobe Premiere, or similar tools.
• Strong platform literacy across Instagram, TikTok, and LinkedIn, with the ability to tailor content natively for each.

Nice‑to‑Haves

• Experience with YouTube short‑form content creation and publishing.
• Ability to produce basic motion graphics or animated overlays.
• Familiarity with community management tools and inbox handling across platforms.

Ideal Candidate

• Obsessed with storytelling, trends, and internet culture.
• Someone who naturally captures moments before everyone else notices them.
• Comfortable moving fast and filming in real‑time environments.
• Highly organised, proactive, and creatively ambitious.
• Excited by the idea of helping build one of the biggest founder brands in the UK.

Compensation

Competitive salary and equity (EMI options scheme) are offered as part of the package.

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