Field Sales Manager

Field Sales Controller – FMCG / Food Service

• £65,000 Basic
• Bonus + Commission
• £7,800 Car Allowance
• Strong Benefits Package Field-based (UK-wide)
• Approx. 3 nights away per week

The Business

A well-established, high-growth FMCG business is on the lookout for a senior Field Sales Controller to take the reins of a 20+ strong national field team. Operating across Foodservice and Retail Convenience, this is a role with real weight, you’ll be shaping strategy, owning performance, and showing up as a genuine leader across the commercial function.

What the Role Involves

• Lead and develop a national field sales team of 20+ people, setting the standard across all regions
• Own delivery of KPIs across Independent Foodservice and Retail Convenience channels
• Drive the Independent Foodservice growth agenda – strategy, execution, and accountability
• Manage national field forecasting and performance reporting
• Retain and grow key accounts while reactivating lapsed customers
• Be visible in the field – coaching, accompanying, and developing your team regularly
• Oversee onboarding, training, and capability-building across the field structure
• Represent the field function at a senior level within the wider business

What They’re Looking For

Essential:

• Proven track record leading large field sales teams (10–25+ people) in an Food Service environment
• Solid experience across Foodservice convenience
• Operating experience at Regional Director or Senior Field Sales Manager level (or equivalent)
• Demonstrable ability to deliver growth through teams – not just as an individual contributor
• Confident stakeholder influencer with strong commercial presence

Why join

This is a global FMCG name with genuine momentum behind it – known for backing its people and promoting from within. If you’re a seasoned field leader ready to step up into a nationally scoped, strategically influential role, this one’s worth a conversation.

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