Senior Digital Content Executive
Branding, Marketing and Communications (BMC)
Level 2.5: Supervising Associate
Location: Regional (outside London)
Hybrid working: Currently minimum one day per week in the office
The opportunity
A unique opportunity to be part of the team that redefines the digital presence of a Big 4 professional services firm in the UK, transforming ey.com into a powerful platform that demonstrates how we shape the future with confidence for our clients.
Our strategy in the UK is laser focused on increasing client discoverability, messaging impact, consideration, and conversion from site visits to conversations.
As part of the Digital Content team, this role will create content on ey.com that showcases our distinctive thinking, bold insights and innovative services, positioning EY as the preferred partner for complex issues.
Your Key Responsibilities
- Draft copy and select images for content projects briefed by a Digital Portfolio Manager.
- Support Digital Content Managers in advising BMC teams on best digital creative approaches for ey.com initiatives.
- Ensure all work follows brand guidelines and is approved through the SCORE brand approval process.
- Collaborate with the Digital Technical Manager to optimise copy for search and ensure site builders receive accurate briefs for timely publishing.
Skills and Attributes for Success
- Excellent creative writing, with the ability to think verbally and visually to create compelling digital content.
- Proficiency in using AI tools to streamline messaging and copy development, while maintaining distinctive, engaging content.
- Positive, proactive mindset and ability to engage stakeholders around the vision for ey.com.
- Strong stakeholder management skills, with the ability to gain consensus on content direction in a complex organization.
- Working knowledge of SEO and optimisation of digital content to support campaign search goals and the buyer journey.
- Highly organised project and time management skills with meticulous attention to detail and the ability to meet deadlines.
- Experience in professional services or a related industry, with a clear understanding of external markets and the context for content creation.
- Expertise in writing to brand style guidelines.
To Qualify for the Role You Must Have
- 3+ years of experience in marketing copywriting, journalism, or a similar business environment.
- Knowledge of the UK business environment, gained from professional services or related experience, or through journalism in a related field.
- Experience working with website teams and adhering to technical requirements.
- Experience collaborating with stakeholders to understand briefs, secure support for creative direction, and deliver final outputs.
What We Offer
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: We’ll provide the tools and flexibility so you can make a meaningful impact on your terms.
- Transformative leadership: We’ll give you the insights, coaching, and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
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