Digital Content Producer

Requirements

• You are obsessed with sport, storytelling and digital culture
• You understand how audiences consume content differently across platforms
• You are full of ideas for creating entertaining, emotional and relevant content
• You thrive in fast-paced environments and can react quickly under pressure
• You are confident working around elite athletes and management teams
• You care about growing cricket and making it more inclusive and accessible
• The right to work in the UK
• Experience creating and publishing content for social media platforms and digital channels
• Strong understanding of social-first storytelling and short-form video
• The ability to work independently to create first class content (Ideation > capture > edit > publication > quality control)
• Experience in filming and using editing tools including Adobe Premiere Pro, Photoshop and mobile editing apps
• Excellent editorial judgement and attention to detail
• Ability to work calmly and effectively in fast-moving live sport environments
• Understanding of platform trends, internet culture and audience behaviours
• Strong communication and relationship-building skills
• A proactive, collaborative and positive mindset
• Flexibility to work evenings, weekends and overseas travel for winter tours
• (Desirable) Experience working in elite sport, entertainment or media environments
• (Desirable) Knowledge and passion for cricket
• (Desirable) Experience working with athletes, talent or creators
• (Desirable) Experience with CMS platforms, publishing systems and analytics tools

What the job involves

• We are seeking a creative, ambitious and highly adaptable Digital Content Producer to help shape the future of England Cricket content
• This role will play a key part in delivering the ECB’s social and digital strategy by creating bold, audience-first content that grows fandom and elevates the profile of the England Men’s Cricket team and its players
• Working mainly within the England Men’s team environment, this role will play a crucial role in our storytelling across multiple digital touchpoints
• You will create and publish content across social, web and app platforms, helping us connect with audiences through high-quality, platform-native content production
• Producing engaging, platform-native content for our England Men’s team
• Creating content that gives fans greater access to players, coaches and behind-the-scenes environments
• Developing content plans across key ECB content pillars including live match moments, player storytelling, official news, skills and community stories
• Spotting and creating reactive content opportunities around trending moments, conversations and cultural moments
• Capturing, editing and publishing short-form video, graphics and written content across owned and operated channels
• Supporting England Men’s coverage across matches, training sessions and overseas tours
• Publishing match updates, live clips, highlights, interviews and storytelling content across England Cricket channels during matches and tours
• Producing fast-turnaround reactive content under pressure while maintaining editorial accuracy and brand tone
• Helping deliver audience-first content designed to grow reach, engagement and relevance with existing and new audiences
• Creating platform-native content tailored to our target audiences
• Supporting the growth of younger and more diverse audiences through innovative storytelling approaches
• Working collaboratively across Communications & Content, Marketing, Commercial and Production teams
• Supporting content planning and campaign ideation around major tournaments, tentpole moments and strategic priorities
• Building strong relationships with England Men’s players, coaches and support staff to create trust and unlock authentic storytelling opportunities
• Using analytics, audience insight and social listening to improve content performance
• Supporting a culture of experimentation, learning and continuous improvement across the content team
• Please note that this role is office based and requires you to be in the office a minimum of three days per week

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