Assistant Store Manager

Company: Lacoste
Apply for the Assistant Store Manager
Location: Ellesmere Port
Job Description:

About Us

At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rallying sign.

It is an iconic French brand present in nearly 100 countries and stands out for its unique know-how in each area of expertise, from garment factory to omnichannel distribution. At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments. Working at Lacoste means belonging to a community of 8,500 employees on the move to build the future. The company is committed to making equal opportunities a reality and revealing potential, bringing together talents from all walks of life and embracing differences.

Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant and Tecnifibre.

Assistant Manager

As an Assistant Manager you will act as a brand ambassador; engaging with customers, driving sales and always #Playasoneteam.

Responsibilities

  • Support the Store Manager to inspire and coach the team
  • Lead by example to deliver excellence.
  • Be KPI driven and commercially aware of the business performance
  • Follow the performance management process alongside HR processes
  • Support the smooth operational running of the store
  • Embrace high standards of visual excellence

Reward and Benefits

  • Competitive commissions scheme
  • 28 days annual leave entitlement inclusive of bank holidays
  • Up to 65% off Lacoste products
  • Employee assistance programme
  • Uniform allowance

Desirable Criteria

  • Strong ability to communicate effectively at all levels
  • Team spirit in failure as in success
  • Ability to share skills and know-how
  • Passionate, dedicated and hardworking mannerism with ambition to progress
  • Sales and target driveLeadership skills

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Posted: June 1st, 2026