Director, Creative CCTM

The Creative Director Coca Cola Trademark (CCTM) is responsible for bringing the CCTM brands to life in Europe through world‑class creativity, culture‑shaping experiences, and breakthrough consumer engagement. The Creative Director will play a critical role in contributing to the brands creative agenda in Europe, and also leading selected global campaigns, by collaborating closely with an extensive network of stakeholders: brand teams, Shopper, Digital, Insights, agencies and global partners. This role sits at the intersection of creativity, culture, strategy and brand leadership and is responsible for leading end‑to‑end brand experiences and campaigns across more than 40 markets. It requires a leader who can blend creative craft, cultural awareness, digital fluency, and collaboration.

Creative Strategy Leadership

• Lead the creative ambition for CCTM brands across Europe, ensuring creative platforms, communications, and experiences reflect consumer insights, cultural trends, and commercial priorities.
• Act as the primary creative partner for European CCTM brand teams, helping define idea territories and bring brand strategies to life through compelling storytelling and modern creative expression.
• Own and evolve the articulation of brand narratives across the full consumer journey.
• Ensure consistent application of brand standards while enabling local relevance and cultural resonance at scale.
• Serve as the key European creative point of contact with Global creative teams.

Creative Development & Agency Partnership

• Develop clear, inspiring, and strategically grounded creative briefs in collaboration with European and Global stakeholders.
• Lead and challenge agency partners through the creative development process to deliver high‑quality, distinctive, and digitally forward work.
• Encourage experimentation with new creative formats, content models, and culturally relevant storytelling approaches to keep Stills brands fresh and competitive.

Cross‑Functional & Network Collaboration

• Partner closely with IMX, Design, Media, Digital, Shopper, Insights, and FLA teams to ensure creative integration across the full consumer and customer journey.
• Act as a collaborative bridge between Global, European, and local teams to ensure strategic alignment and creative coherence.
• Facilitate sharing of learnings, creative benchmarks, and innovation across markets to raise the overall creative bar.

European Amplification & Local Market Enablement

• Translate and amplify Global Creative Ideas and European Core Platforms into scalable, flexible frameworks that markets can adapt effectively.
• Partner with markets to ensure creative work is adapted with cultural intelligence.
• Codify and maintain European creative guidance, toolkits, and best practices for Stills brands across touchpoints.

Creative Performance & Continuous Improvement

• Evaluate creative work using pre‑testing, in‑market performance data, and post‑campaign analysis.
• Leverage data, analytics, and audience insight tools to inform creative choices and optimize full‑funnel impact.

Capability Building (without direct reports)

• Act as a European creative capability leader for CCTM brands—uplifting creative craft, briefing quality, cultural relevance, and storytelling effectiveness across the network.
• Mentor and coach European and market partners on creative principles, modern content practices, and brand storytelling.
• Help foster a strong, connected creative community across European markets, Global teams, and agency partners.

Qualifications & Requirements

• Bachelor’s degree required; degree in Marketing, Creative Strategy, Communications, Design, or related field preferred.
• 10–12+ years of experience in creative strategy, brand storytelling, content development, integrated marketing, or creative agency leadership.
• Proven ability to develop and steward end‑to‑end creative strategies and scalable creative platforms across multiple markets.
• Strong understanding of consumer insight, culture, digital behaviors, social storytelling, and emerging creative formats.
• Experience working closely with world‑class creative agencies and multi‑market stakeholders.
• Demonstrated ability to influence and collaborate across brand, IMX, commercial, and bottler organizations in a matrixed environment.
• Excellent communication, storytelling, and conceptual thinking skills.
• Ability to operate effectively in a fast‑paced, complex, and culturally diverse European environment.
• Passion for culture, creativity, and innovation.
• FMCG or beverage experience preferred but not required.

What We Can Do For You

• European Creative Leadership: Shape the creative direction and consumer relevance of a key brand portfolio across one of the Company’s most dynamic regions.
• Creative Impact & Autonomy: Opportunity to influence high‑visibility brand work, push creative boundaries, and experiment with modern storytelling approaches.
• Networked Collaboration: Work at the center of a highly connected European and Global creative ecosystem.
• World‑Class Resources: Access leading agencies, creative partners, tools, and best practices from across The Coca‑Cola Company.

Location(s): United Kingdom

City/Cities: London

Travel Required: 00% – 25%

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