Business Development Manager (Creator Economy/Influencer)

Company: SUMO
Apply for the Business Development Manager (Creator Economy/Influencer)
Location: London
Job Description:

Business Development Manager

(Creator Economy / Influencer Marketing / Social Media)

London – Hybrid / Remote

Competitive Base + Commission

We’re hiring a Business Development Manager to join a fast-growing business operating within creator, social media, influencer marketing and digital entertainment.

This is a high-impact commercial role focused on building relationships with brands, agencies, and partners to drive new revenue across creator-led campaigns, social strategy, influencer partnerships, branded content, and digital activations.

The business already works with some of the most exciting brands and talent in the space, and they’re now looking for someone commercially sharp, proactive, and genuinely passionate about the creator economy to help drive the next stage of growth.

This role would suit someone from an influencer agency, creator business, social agency, talent management company, media publisher, or digital marketing environment.

What you’ll be doing

  • Driving new business opportunities across brands, agencies, and commercial partners
  • Building and managing a strong outbound pipeline through networking, outreach, partnerships, and industry relationships
  • Leading pitches, proposals, commercial conversations, and deal negotiations
  • Selling creator campaigns, influencer partnerships, branded content, social strategy, digital activations, and talent-led opportunities
  • Working closely with internal strategy, campaign, talent, and creative teams to shape solutions for clients
  • Identifying trends, opportunities, and growth areas across the creator economy and social media landscape
  • Representing the business at industry events, meetings, and networking opportunities
  • Building long-term client relationships that drive repeat business and revenue growth
  • Collaborating with founders and senior leadership on commercial strategy and expansion plans
  • Helping shape how the business positions itself within the influencer and creator economy market

What they’re looking for

  • Experience in business development, partnerships, sales, or commercial roles within influencer marketing, social media, creators, talent, media, or digital marketing
  • Strong understanding of the creator economy and social media landscape
  • Proven ability to win new business and build commercial relationships
  • Confident pitching, negotiating, and managing conversations with brands and agencies
  • Entrepreneurial mindset with a proactive approach to growth
  • Strong communication and relationship-building skills
  • Comfortable operating in fast-paced, high-growth environments
  • Existing network across brands, agencies, creators, talent, or digital media is a big plus

Why this role is exciting

  • Opportunity to work within one of the fastest-growing areas of media and marketing
  • High autonomy and real influence on commercial growth
  • Access to major brands, creators, campaigns, and partnerships
  • Fast-moving entrepreneurial environment with lots of progression potential
  • Strong earning potential through commission and performance incentives
  • Flexible working and modern social-first culture

If you’re someone who genuinely understands internet culture, creators, social media, and how commercial partnerships come together in this space, we’d love to hear from you.

Posted: June 2nd, 2026