Job Description
Wise is a global technology company building the best way to move and manage the world’s money.
The Role
We are looking for a Product Marketing Manager to be the strategic commercial voice of the Assets product.
This is not a downstream “marketing communications” role. You will sit directly within the Product team, working side‑by‑side with Product Managers, Designers, Analysts, and Engineers. You will own the go‑to‑market strategy, product positioning, and life‑cycle adoption for our investment products globally.
Your challenge is to explain complex financial mechanics (Money Market Funds, Equity Indices, Yields) in a way that is simple, transparent, and radically fair. You will bridge the gap between regulatory compliance and customer delight, ensuring that users understand how to grow their wealth with Wise safely.
What You Will Be Doing
- Strategy & Positioning (Why)
Shape the narrative: define global positioning for Wise Interest and Stocks. Translate wealth‑tech concepts (APY, Yield, Fund Performance, Risk) into clear, human value propositions that resonate with diverse customer segments.
Market and competitor intelligence: be the expert on the landscape, map user needs and anxieties regarding savings and investments, inform the product roadmap.
- Launch & Go‑to‑Market (How)
Global expansion: lead GTM strategy for launching Assets in new markets and deploying new asset classes.
Coordinate cross‑functional teams to execute compliant launches.
On‑going campaigns: continuously refine messaging, select channels, and use data to drive high‑value campaigns.
Sales and support enablement: equip CS and sales teams with pitch decks, FAQs, battle cards.
Qualifications
- 4+ years of product marketing experience, preferably within FinTech, WealthTech, or a high‑growth B2C platform.
- Financial literacy: comfortable with AUM, APY, Yield, Liquidity, and Capital at Risk; able to explain Savings vs Money Market Fund.
- Regulatory comfort: experience working in regulated industries and crafting compliant copy.
- Data‑driven storyteller: use SQL, Looker, Mixpanel to measure impact and iterate based on conversion funnels.
- Global mindset: experienced in localizing value propositions for different markets and regulatory environments.
What We’re Looking For (Interview Focus)
- Demo of metrics framework linking soft marketing activities to hard business results.
- Story of misaligned insight: how you validated, pivoted messaging or product.
- Product adoption funnel: map user funnel, identify friction points, and smooth them with content or product changes.
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