Location
Liverpool (Hybrid, with occasional travel to clients)
Salary
Up to £35,000 per year
Job Type
Full-time
Reports To
Directors
About Essential Group
Essential Group is a creative marketing agency based in Liverpool, delivering performance-driven digital strategies across multiple platforms. We work with a diverse portfolio of clients, helping them grow through innovative and measurable marketing solutions.
Role Overview
We’re seeking a Digital Marketing Executive to lead and manage digital marketing activities across our client portfolio. This is a hands‑on, client‑facing role where you’ll oversee day‑to‑day digital strategies and performance, focusing on key platforms like Shopify, Klaviyo, and Meta Paid Ads.
Key Responsibilities
Website Management & Development:
- Lead website development projects, from brief through to launch.
- Manage ongoing updates and performance improvements for Shopify-based websites (WordPress experience is a bonus).
- Ensure best practices in UX, SEO, and performance.
- Identify and implement optimisation opportunities to improve website conversions.
Paid Social Campaigns:
- Oversee paid social campaigns across Meta (Facebook & Instagram) and LinkedIn.
- Own budget management, targeting strategies, and performance optimisation.
- Produce performance reports with data‑driven recommendations for improvements.
CRM & Email Marketing:
- Manage CRM systems and client segmentation strategies.
- Plan, execute, and optimise email marketing campaigns using Klaviyo.
- Develop and manage automation workflows and customer nurture journeys.
- Monitor key metrics such as open rates, CTR, and conversion rates.
Who We’re Looking For
- Must be willing to commute to Liverpool office 3 days per week
- Minimum 5 years of digital marketing experience.
- Strong knowledge of Shopify and Meta platforms. Experience with Klaviyo is also preferred.
- Solid foundational understanding of SEO and Google Ads.
- Proven experience with email marketing systems, especially Klaviyo.
- Comfortable managing multiple clients and projects.
- Analytical, commercially aware, and confident in client‑facing situations.
- A proactive, organised, and self‑motivated individual.
Why Join Us
- A dynamic, creative work environment where your ideas and contributions will make a real impact.
- Work with a variety of exciting clients, helping them achieve their digital marketing goals.
- Hybrid working model with occasional client visits.
- Competitive salary and opportunities for career development.
How to Apply
If you’re a passionate, experienced digital marketer looking for a new challenge, we’d love to hear from you! Please submit your CV and cover letter detailing your experience and why you’d be a great fit for this role. You can do this via the ad, or via email to Jamie on j.mcfadden@essentialstudio.co.uk.
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