Growth Marketing Manager (DTC & E-commerce)

The Role

Growth Marketing Manager – DTC / Ecommerce

We are looking for a hands‑on performance marketing leader who will own the full‑funnel growth engine across acquisition, conversion and retention for a fast‑scaling D2C subscription e‑commerce food brand based in Mayfair, London.

Responsibilities

• Ownership of paid social & paid media campaigns (Meta, TikTok, Google), including creative testing, ROAS optimisation, and budget allocation based on cohort performance.
• Shopify CRO & conversion rate optimisation: site performance, PDPs, landing pages, checkout, and subscription flows; run A/B tests to increase conversion and subscription opt‑in rates.
• Subscription growth & retention: improve retention, repeat purchase rate, optimise lifecycle journeys (email, SMS, on‑site), and increase AOV through bundles, upsells and behavioural triggers.
• Performance marketing & analytics: own core e‑commerce metrics (CAC, LTV, MER, churn, payback period), build insights from cohort and channel performance, and use data to shift spend and prioritise growth opportunities.

Qualifications

• Strong experience in paid social (Meta/TikTok) and paid search.
• Background in DTC, e‑commerce or subscription businesses.
• Deep understanding of Shopify CRO and conversion optimisation.
• Ability to analyse and act on CAC, LTV and cohort performance.
• Experience improving performance marketing efficiency at scale.
• Hands‑on, test‑and‑learn mindset.

Benefits & Package

• Sponsorship available.
• Annual base salary £60,000‑£65,000.
• Location: Mayfair, London – 4 days per week in office.

Why This Role

• Real ownership of growth performance.
• Direct access to Head of Growth.
• Full‑funnel responsibility with fast testing cycles and commercial accountability.

EEO Statement

We Are Aspire Ltd are a Disability Confident and Committed employer.

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