The PPC Specialist is responsible for the hands‑on management, optimisation, and scaling of paid search, display, and programmatic advertising across RWS’s global digital ecosystem. As part of a modern, performance‑led Growth Marketing team, this role focuses on capturing high‑intent demand, accelerating pipeline creation, and improving efficiency across the paid funnel. The PPC Specialist works closely with the Head of Paid Media to execute channel strategy, test new approaches, and ensure paid investment delivers measurable commercial outcomes. This role plays a critical part in connecting growth campaigns, content, and landing experiences — ensuring paid media drives not just traffic, but qualified demand and revenue impact.
Key Responsibilities
- Plan, execute, and optimise PPC campaigns across paid search, display, and programmatic.
- Manage keywords, audience targeting, bidding strategies, and budget pacing.
- Run continuous testing (ad copy, formats, audiences, bidding) to improve performance.
- Collaborate with CRO and digital teams to optimise landing pages and post‑click journeys.
- Align paid media activity with campaigns, ICPs, and funnel stages.
- Track and report on performance (CPC, CPA, conversion rate, pipeline impact).
Skills & Experience
- Strong experience managing PPC and display campaigns in a B2B environment.
- Hands‑on expertise with Google Ads and programmatic platforms.
- Strong analytical skills with ability to turn data into actions.
- Experience working in demand generation or growth marketing teams.
- Experience with global or multi‑region campaigns.
- Familiarity with analytics and attribution tools.
- Experience collaborating with CRO or digital optimisation teams.
Life at RWS
If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you’ll love life at RWS. Our purpose is to unlock global understanding. This means our work fundamentally recognises the value of every language and culture. We celebrate difference, are inclusive, and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career.
In return, we expect all our people to live by the values that unite us: to partner (putting clients first and winning together), to pioneer (innovating fearlessly and leading with vision and courage), to progress (aiming high and growing through actions), and to deliver (owning the outcome and building trust with our colleagues and clients).
DEI Statement
RWS embraces DEI and promotes equal opportunity. RWS is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.
RWS Values
Get the 3Ps right – Partner, Pioneer, Progress – and we’ll Deliver together as RWS.
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