Research & Media Insight Analyst – Radio & Digital AudioAbout the Role
This role places you at the heart of the UK radio and digital audio ecosystem, shaping how advertisers, agencies and industry leaders understand listening behaviour and campaign performance.
If you come from an agency media, advertising or insight background, and you’re energised by how people listen, how campaigns deliver, and how audio competes across the wider media mix, this is a role where you’ll have real impact.
You’ll work across radio audience behaviour, digital audio trends, and cross‑media performance, producing insight that directly influences how audio is valued, planned and bought.
Your work will help define and articulate radio’s role in modern marketing.
What You’ll Be Doing
- Analyse radio audience data, listening patterns and consumption trends across broadcast and digital audio
- Produce weekly, monthly and quarterly performance reporting covering reach, frequency, engagement and campaign delivery
- Build and maintain Power BI dashboards that visualise audio performance and unlock new insight
- Translate complex datasets into clear, narrative‑driven stories for non‑technical stakeholders
- Track industry trends, competitor activity and shifts in audio consumption
- Support the development of thought‑leadership content that champions audio’s role in the media mix
- Partner with marketing, commercial and comms teams to shape data‑led recommendations
- Maintain high standards of data accuracy, consistency and reporting quality across all outputs
What You’ll Bring
- Experience in a media or advertising agency or similar insight‑driven environment
- Strong analytical capability with Power BI, Excel and Google Sheets
- Confidence handling large datasets and multiple data sources
- Ability to turn numbers into concise, influential stories that drive decisions
- Understanding of media measurement frameworks (reach, frequency, uplift, engagement, ROAS)
- Strong written communication — able to produce insight summaries, decks and commentary
- A proactive, curious mindset suited to a fast‑paced, collaborative environment
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