Regional Marketing Manager

A Global client we support are looking for a UK based Regional Marketing Manager to join their team.

You’ll be responsible for:

• Lead Generation:
• Develop and execute lead-generation strategies through various channels, including online marketing, social media, and networking events, as well as platforms such as Cognism and Dripify.
• Identify potential clients who align with their target audience.
• Plan, execute, and evaluate UK events strategy, including conferences, webinars, and potential partnerships.
• Develop and execute regional marketing campaigns for EMEA that align with their global marketing objectives and support the EMEA sales team.
• Manage the EMEA social media strategy, aligned with global strategies, to drive leads, engagement, and awareness.
• Track and analyse marketing campaign performance.
• Work closely with the global marketing team to roll out campaigns for the UK where appropriate.
• Create a multi-channel referral and reactivation campaign to drive UK registrations.
• Attend monthly workshops in London.
• Stay up to date with marketing trends and best practices in the entrepreneurial coaching industry.
• Collaborate with the global marketing team to adapt and localise marketing content for the EMEA audience, ensuring cultural relevance and resonance.
• Work closely with the UK team and regional sales leader to align marketing efforts with sales goals.
• Analytics & Reporting:
• Track and analyse the performance of marketing initiatives, providing actionable insights and recommendations for improvement.

We also want you to have:

• Minimum of 3 years’ experience in lead generation and/or marketing, ideally within the coaching or professional development sector.
• Strong understanding of online marketing and social media strategies.
• Experience in planning/managing events.
• Highly organised and detail oriented with the ability to manage multiple projects simultaneously.
• Ability to work independently and as part of a team.
• Passion for entrepreneurship and helping others to succeed.
• Proficiency in Salesforce and marketing automation tools.
• Knowledge of Cognism and Dripify is a plus.
• Understanding of the UK and European market.
• Based remotely with monthly travel to London.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Business Consulting and Services

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