Senior Marketing Manager

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Managing Partner at Marketing Moves – The leading global B2B marketing and GTM recruitment company

Senior Marketing Manager – Lead Gen and Partner

Technology

Remote UK

Marketing Moves have partnered with a cutting edge technology company in the search for a results-driven Lead Generation & Partner Marketing Manager.

As a key member of the marketing team, you’ll spearhead targeted lead generation initiatives, ABM and partner marketing.

Responsibilities:

• Design and execute integrated lead generation and ABM strategies tailored to key enterprise accounts and partner channels.
• Develop and manage multi-channel campaigns (email, webinars, content, social, co-marketing) to generate and nurture leads.
• Collaborate with partners on joint go-to-market programs, aligning on value propositions, messaging, and demand gen tactics.
• Optimise lead management through segmentation, scoring models, and streamlined workflows in partnership with Marketing Operations.
• Track performance and ROI, delivering actionable insights from campaign and partner metrics to refine strategies and maximize pipeline growth.

Background:

• Proven experience in ABM and partner marketing, especially within tech and AI.
• Strong understanding of account segmentation, lead nurturing, and data-driven demand generation strategies.
• Hands-on proficiency with CRM and marketing automation platforms (HubSpot preferred).
• Analytical mindset with the ability to interpret data and translate insights into action.
• Excellent communication and collaboration skills – you’re just as comfortable building relationships with internal stakeholders as you are with external partners.

Contact: Jack Berry

Email: jberry@marketingmoves.com

This is a remote role to be based in the UK with twice monthly meet ups in London.

Seniority level:

Mid-Senior level

Employment type:

Full-time

Job function:

Marketing

Industries:

Technology, Information and Media and Computer Hardware Manufacturing

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