General Sales Manager (North)

Company: Jonathan Lee Recruitment
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Location: Manchester
Job Description:

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A highly experienced recruitment and headhunt professional supporting mid to senior level roles in the UK and Globally. Has a particular passion for…

Our client is a global manufacturer of capital machine tool equipment and with continued growth in their UK and European markets, they are seeking a General Sales Manager to manage their commercial and sales engagement in the North of England and Scotland.

Working alongside an existing and established sales and manufacturing organisation in the UK along with 3x direct sales personnel in the territory, you will be based north of Birmingham – ideally along the M62 corridor due to territory distances, and be responsible for helping achieve the annual sales targets through actively promoting and selling a market leading portfolio of CNC machines. This role is critical in unlocking the full potential of our client’s brand across a diverse range of sectors and applications.

The successful candidate is likely to have a proven sales background, and a proven track record within the CNC machinery / machine tool / metal cutting industry and you will be a pragmatic and credible individual who will portray a positive image of our Client and their globally positioned products to their customer base.

Strong written and oral communication skills are essential along with the ability to think innovatively whilst have the capacity for detail and planning.

Reporting to the Sales Director, the role responsibilities are as follows:

– Lead and inspire a team of sales professionals to exceed performance targets

– Deliver regular feedback and coach/mentor to support individual and team growth

– Support team’s time management and planning capacity

– Create and maintain a positive and supportive work environment

– Maintain high accuracy in daily sales forecasting using CRM systems

– Build and maintain strong relationships with key customers and internal/external stakeholders – maintain existing accounts and creating growth

– Actively support succession planning and team development through continuous improvement

– Ensure correct documentation is in place and internally agreed

– Track revenue, profit and sales margins

– Monitor and ensure customers meet payment milestones in line with contractual obligations

– Successfully work toward and manage a capital sales annual target of c £22 million

Person Specification

– A minimum 5 years sales experience selling within the engineering/manufacturing sectors with relevant process/manufacturing experience

– Strong sales and negotiation skills working at high value sales values

– Confident to present & prepare presentations

– Communicate at all levels of the business

– Experience of CRM

– Skilled in time management, using proven methods to meet deadlines efficiently

– Good understanding of the machine tool market preferably with team management exposure.

This is a senior sales management working within a world class and highly regarded brand.

Your CV will be forwarded to Jonathan Lee Recruitment, a leading engineering and manufacturing recruitment consultancy established in 1978. The services advertised by Jonathan Lee Recruitment are those of an Employment Agency.

In order for your CV to be processed effectively, please ensure your name, email address, phone number and location (post code OR town OR county, as a minimum) are included.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Industries

    Automation Machinery Manufacturing and Industrial Machinery Manufacturing

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Posted: August 7th, 2025