Digital Marketing Executive – Love Recruitment Ltd
Location: Remote – occasional site visits.
We are looking for a Digital Marketing Executive to support in delivering high-performing digital strategies that drive lead generation and member acquisition for our clients network.
You’ll play a key role in building, managing, and optimising paid campaigns across Google and Meta platforms, AI search and the website, identifying opportunities to improve performance and test new approaches. With a data‑driven mindset and creative eye, you’ll help ensure our franchisees receive strong marketing support and measurable results that contribute to club success.
Responsibilities
- Build and manage Google and Meta ad accounts for new and existing franchisees.
- Recommend and implement A/B tests, audience refinements, and creative optimisations to drive continual improvement in lead quality and cost efficiency.
- Support ongoing SEO strategies and website updates, ensuring content is optimised to improve visibility and conversion.
- Write engaging and persuasive ad copy tailored for paid advertising channels across Google and Meta platforms.
- Leverage AI‑powered insights to support campaign optimisation, and ad creative generation.
- Monitor and analyse weekly advertising performance, identifying trends, insights, and optimisation opportunities.
- Prepare and deliver monthly performance reports for franchisees, highlighting key results, insights, and next steps.
- Work closely with the broader marketing team to align digital activity with brand campaigns and member acquisition objectives.
Qualifications
- MUST have experience in a paid media or digital marketing role (agency or in‑house, not just freelance).
- Proficient in Meta Business Manager, Google Ads, and GA4 (Google Analytics 4).
- Strong analytical skills with the ability to interpret data and make actionable recommendations.
- Confident using Excel/Google Sheets for data analysis and reporting.
- Excellent written communication skills with a flair for crafting engaging ad copy.
- Experience or strong interest in using AI tools for campaign optimisation, automation, or creative development.
- Knowledge of SEO principles and best practices.
- Highly organised, proactive, and eager to explore new tools, trends, and testing opportunities in the digital landscape.
- Passionate about fitness, lifestyle, or consumer marketing (preferred but not essential).
Recruiter Contact
Recruiter: Becky Hopkinson, Account Manager at Love Recruitment. Apply through the role posting below.
Seniority Level
Associate
Employment Type
Full‑time
Job Function
Marketing
Industries
Wellness and Fitness Services
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