General Manager

Company: KPI People
Apply for the General Manager
Location: Wokingham
Job Description:

Overview


General Manager – Wokingham – Basic Salary – £60,000 – OTE – £93,000 (uncapped) – Company Car – Extensive Benefits Package. Our client, a busy franchised dealership, in Wokingham has the requirement for an experienced General Manager / Head of Business to lead their successful dealership team. This role requires someone with a stable and proven history in the General Manager/Head Of Business role within a main franchise car dealership.



Responsibilities



  • Provide leadership & coaching to your dealership team

  • Communicate vision and goals

  • Oversee recruitment and retention of staff

  • Agree standards and the performance required

  • Conduct monthly appraisals/reviews with line managers

  • Install, monitor, and maintain processes

  • Provide, maintain, and ensure Excellent Customer Service is delivered at all times

  • Achieve profit and volume objectives against budget

  • Monitor and review each department’s financial performance

  • Conduct monthly Accounts Reviews with line managers

  • Work with Dealership Accountant to examine accounts, operating controls, composite etc

  • Maintain financial controls to operate within expense budget

  • Develop and support marketing campaigns

  • Examine and control Weekly/Monthly debtors

  • Review sales volumes, pricing policy, discounts, parts pricing and labour rates

  • Build and manage relationships with manufacturer and suppliers

  • Health & Safety and Site Security

  • Monitor, understand and use best practice to achieve Group KPI’s



Experience, Skills & Qualifications



  • Essential Requirements:

  • Minimum of 2 years General Manager / Head of Business / GSM experience

  • Franchised Dealership Experience

  • Full UK Driving Licence



Remuneration & Benefits



  • Basic Salary of £60,000

  • On Target Earnings of £93,000(uncapped)

  • Company Car

  • Extensive Benefits Package

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Posted: February 7th, 2026