Financial Planning Analyst

Company: Pure Fishing
Apply for the Financial Planning Analyst
Location: Cramlington
Job Description:

Pure Fishing is a global provider of fishing tackle, lures, rods, reels, storage, equipment and apparel. Our portfolio of industry-leading brands includes Hardys, Greys, Abu Garcia, Berkley, Penn, and Savage Gear, among others. Across the EMEA region, we have operations in 18 countries with offices in The Netherlands, UK, Denmark and Sweden – as well as smaller sales offices in most other European countries.

Our values of Empowerment, Authenticity and Execution shape how we work and collaborate every day. They define our workplace culture and guide us toward our mission: to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior service. We are dedicated to helping you have more fun and catch more fish, and deliver exceptional results as a passionate, high-performing team!

Please see our website www.purefishing.com for further information, and follow our Pure Fishing Europe page on LinkedIn for an insight to life at Pure Fishing.

The Role

This role is within a commercially focused and responsive environment, providing data driven support for decision making. Reporting into the Senior FP&A Manager, this role involves providing accurate and reliable business information directly and quickly to colleagues across EMEA, across all areas of the business from sales and marketing to product development, human resources, purchasing etc.

The business is evolving quickly into new and rapidly growing new retail channels. EMEA wide reporting and analysis is constantly changing to suit the decision-making needs as the business continues to evolve and grow. This business partnering position is dynamic, changing the measures and reports needed to control business performance, as well as appraising business projects and investments as they occur.

Key Responsibilities

  • Develop and maintain management reports, dashboards, and financial reporting tools
  • Analyse regional and legal entity profitability, including profit walks and shared cost allocation
  • Build financial models to assess business scenarios (optimistic and pessimistic)
  • Support sales reporting and commercial decision-making
  • Identify risks and opportunities, recommending actions to drive value
  • Support budget and forecast processes, including working capital and Opex variance analysis
  • Prepare sales forecasts and budgets by channel, aligned with customer and product forecasts
  • Deliver inventory reporting, including excess and obsolete analysis
  • Provide detailed performance commentary for monthly and quarterly results
  • Analyse bought costs to improve efficiency and generate savings
  • Support sales and marketing teams with promotional and advertising analysis
  • Assist with month-end close activities, supporting a 3-day working close

What We’re Looking For

  • Degree qualified in Business, Finance, or a related field
  • Minimum 4 years’ analyst experience, including 2+ years in a finance role
  • Strong business acumen with the ability to translate data into insights
  • Proven experience building and adapting financial models
  • Background in Consumer Goods, ideally with Ecommerce, Business-to-Business, and Direct-to-Consumer exposure
  • Experience with Power BI, Qlik, or similar BI tools
  • Advanced Excel skills and strong MS Office knowledge
  • Knowledge of SAP and consolidation tools is an advantage
  • Comfortable working independently and collaboratively
  • Able to manage tight deadlines in a fast-paced, multi-country environment
  • Experience working across Europe and with multi-currency environments desirable
  • Strong written and verbal communication skills

What We Offer

  • Competitive salary and benefits package, based on experience
  • Excellent learning, development, and career progression opportunities
  • Flexible, collaborative working environment
  • The chance to work with a passionate, high-performing international team

To apply or for further information, please contact the HR team at hremea@purefishing.com.

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Posted: February 8th, 2026