Digital Marketing Executive

Digital Marketing Executive – HYBRID

Location: Aldershot

Key Responsibilities

Content Creation & Copywriting

• Create engaging and persuasive copy for websites, blogs, social media, and email campaigns.
• Adapt tone of voice to suit different audiences, platforms, and business objectives.
• Support the creation of visual content using tools such as Canva.

Social Media Management

• Manage and grow company profiles across LinkedIn, Instagram, Facebook, and X.
• Plan, schedule, and publish content in line with the marketing calendar.
• Monitor performance and engagement, using insights to improve results.

SEO & Website Management

• Optimise content in line with SEO best practices to improve search visibility.
• Update and manage website content using Umbraco CMS.
• Use tools such as Google Analytics and Search Console to track website performance.

Email Marketing

• Build and manage email marketing campaigns using HubSpot.
• Implement segmentation, automation, and A/B testing to improve performance.
• Monitor open rates, click-through rates, and conversions.

Data & Analytics

• Track and report on campaign performance using HubSpot and other analytics tools.
• Analyse data to identify trends, insights, and opportunities for optimisation.
• Maintain spreadsheets and reports to support decision-making.

Collaboration & Planning

• Work closely with sales and other internal teams to support B2B marketing activity.
• Manage multiple projects simultaneously while meeting deadlines.
• Stay up to date with digital marketing trends and best practices.

Skills & Experience

Essential

• Experience in a B2B or digital marketing role.
• Strong written and verbal communication skills.
• Experience using HubSpot for email marketing and reporting.
• Understanding of SEO, social media platforms, and content marketing.
• Strong organisational skills and attention to detail

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