At Picnic, we’re reinventing the way people experience grocery shopping—from planning meals to enjoying fresh, delicious food at home. Surprisingly simple, sustainable and delightful. We’re now looking for a Product Design Lead to join our Amsterdam HQ and shape the next chapter of Europe’s fastest-growing grocery app. If you believe design is about creating meaningful human experiences at scale, this is your stage.
As a Product Design Lead, you’ll define the vision for our core mobile product—used daily by millions across the Netherlands, Germany and France. You’ll lead and inspire a talented team of designers, craft world‑class product experiences, and define what intuitive, joyful grocery shopping feels like in the digital age. Grocery shopping is personal, frequent and essential. Designing for it is a rare challenge: high‑impact, emotionally charged, and deeply human. At Picnic, your work won’t just be seen—it will be relied on in millions of homes, kitchens and lives.
Tricks of the trade
Lead with vision: Craft and communicate a compelling product design vision for our consumer experience—across exploration, shopping, delivery and beyond.
Own end-to-end design:From customer problem to customer impact, you design experiences that blend functionality with emotion, making everyday tasks feel surprisingly simple and yet delightfully rewarding.
Empower and mentor designers: Grow and lead a diverse team of designers. Foster a culture of curiosity, craftsmanship and open feedback.
Collaborate across the product universe: Partner with Product, Engineering, Data and Research to shape strategy, define problems, and build products people love.
Shape our design system & craft standards: Advance Picnic’s design language by building scalable, beautiful and accessible systems used across products and markets.
Drive innovation: Explore bold ideas, prototype fast, test continuously with real users, and turn insight into impactful product experiences.
Your superpowers
MSc. degree in a relevant design field like Industrial Design
At least 3 years of experience leading product design in fast‑paced, digital environments
A portfolio that showcases end-to-end product thinking, solving real problems for real people
A hands‑on maker and collaborator — you work with designers to push ideas further, elevate craft, and turn good designs into exceptional experiences
Deep experience in design systems and interaction design, and a knack for driving end-to-end product success—from insight to launch and beyond
An inspiring communicator—able to align teams around a clear vision and make complex ideas simple.
Thrives in fast‑paced environments where autonomy, experimentation and impact go hand in hand.
Fluency in English, speaking Dutch is a plus
Available to work on-site fulltime
Picnic perks
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