Head of Marketing

Company: Fashion Career Consultancy
Apply for the Head of Marketing
Location: London
Job Description:

A premium fashion brand is looking for a Head of Marketing to join their senior leadership team. This role is central to shaping the brand’s presence, driving cultural relevance, and elevating performance across all marketing channels. You’ll oversee a multi-department marketing function, ensuring creative excellence, operational efficiency, and industry-leading execution across all womenswear and menswear activity.

The Brand

A fast-paced and culturally connected fashion brand with a strong digital footprint is seeking an experienced Head of Marketing to lead their ever-evolving marketing function. Reporting directly owners, you’ll work closely with brand, partnerships, finance, and creative teams to deliver a best-in-class strategy that strengthens global positioning and supports ambitious growth targets.

The Role

  • Developing and overseeing the full marketing calendar, ensuring all departments align to shared deadlines and commercial priorities.
  • Presenting insights and action plans in trade meetings to guide future decisions and maximise ROI.
  • Staying ahead of cultural, digital, and fashion trends to keep the brand at the forefront of its market.
  • Ensuring all launches are fully planned, scheduled, and delivered on time across social, digital, and web channels.
  • Leading creative direction meetings and weekly social reviews, ensuring teams have clear sign-offs, concepts, and execution plans.
  • Overseeing influencer outreach and partnerships to achieve global reach and drive site traffic.
  • Protecting and managing the brand’s public image, including during sensitive or crisis moments.
  • Conducting in-depth reporting and analysis to determine channel performance, sales impact, and areas for optimisation.
  • Using data to identify where to invest for stronger traffic, brand awareness, and audience growth.

About You

  • 5+ years’ experience in a senior marketing role, ideally as a Head of Marketing within a fast-scaling digital or fashion business.
  • Highly organised with excellent communication skills and the ability to manage multiple stakeholders.
  • Passionate about culture, community, digital innovation, and staying ahead of emerging trends.
  • Hybrid working (1 day from home per week)

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Posted: February 24th, 2026