Job Title
Senior Marketing Manager
Reports to
Head of Marketing
Job Purpose
Manage all marketing and external communications to build awareness and drive ticket sales.
About Layered Reality™
Layered RealityTM was founded in 2017 by Andrew McGuinness. It started with the idea of using the latest digital, theatrical, and physical techniques to transport experience seekers into another world. The first experience, SOMNAI, launched in London in March 2018 to widespread praise for its innovation. It is now featured in Digital Catapult’s Immersive Hall of Fame.
Jeff Wayne’s The War of The Worlds: The Immersive Experience received the prestigious 2020 THEA Award for Innovation, described by the Evening Standard as the Oscars of the industry, as well as the award for Best Innovation at the British Youth Travel Awards in 2019. It recently received a Guinness World Record for the ‘The Longest Theatrical Run of a Musical Immersive Theatre Production’ and has over 6k five‑star reviews, putting it in the top 10% of attractions globally based on customer feedback. In Summer 2025, Layered Reality opened its biggest show yet with Elvis Evolution at Excel’s Immerse LDN.
Layered RealityTM is the unique method we use to build our experiences using three ‘layers’ of multimedia. Combining the latest digital technology (VR, projection mapping, volumetric holograms) with live theatre (actors, set design, special effects) and real physical sensations (touch, temperature, smell, sound, taste, movement) to create a truly unforgettable immersive experience.
Accountabilities
Directly responsible for hitting sales and revenue targets within agreed budget perimeters on a weekly, monthly and annual basis, with growth in secondary spend also being key.
Agency Management
Manage all day‑to‑day liaisons with marketing agencies and freelancers (brand/creative, media, research and PR), including briefing, sign‑off processes and reporting.
Market Research and Analysis
Manage all activity relating to audience insight and profiling, setting up and developing quantitative and qualitative market research both online and offline with appointed agencies. Work regularly with in‑house staff to collect and compile customer and competitor information, present weekly campaign performance reports, and compile post‑campaign analysis for senior management.
Brand / Creative Management
Develop and maintain brand guidelines and style guides, updating them as necessary. Act as brand guardian on all branded materials, ensuring they meet quality standards and brand guidelines. Work with internal and external stakeholders to produce PR and marketing collateral that meets our standards and rights‑holder guidelines, and brief the in‑house junior designer.
Advertising and Media Campaign Management
Manage all matters relating to marketing plans for LR to deliver annual ticket sales targets within budget.
- Target audience analysis and segmentation
- Competitor analysis
- Campaign strategies
- Media planning and timing of placement into the market
- PR and social media strategy
- Digital (website, search, display, CRM, social media advertising campaigns)
- Anticipated response rates by channel
- Post‑campaign analysis
Digital Communications
Develop and implement all online marketing strategies and a plan of messages to announce ticket sales through websites, search, display, CRM and social media, ensuring maximum promotional and revenue opportunities are achieved. Plan and deliver all social media advertising supporting content strategies. Continuously assess and explore emerging digital channels, keeping abreast of the latest ticketing opportunities.
Promotional Partnerships
Recommend and develop a portfolio of brand‑appropriate marketing partners who can offer reciprocal activity, promotions and giveaways. Prioritise partnerships based on ROI and work with each partner to develop a partnership plan, maximizing potential from marketing partners.
Press and Social Media
Work closely with the PR agency, senior management, creative and operations teams to develop a media strategy for key moments and beyond, gaining on‑going media coverage across broadcast, print, online and social media. Develop a social media strategy and content plan aligned with the overarching strategy to raise timely awareness, including retail and F&B offerings. Support the PR agency by releasing press releases, providing journalists and bloggers with assets, ensuring timely distribution of releases, generating and collating high‑quality images and video content, managing press briefings, key messaging and press statements, and developing and managing media relationships with journalists, bloggers and brand advocates. Store all press coverage and produce coverage reports for senior management for inclusion in the monthly board paper.
Team Support
Support SLT and senior members of the marketing team on LR marketing efforts and other LR shows. Support, develop and direct junior members of the team.
What We Offer
- Chance to be part of an exciting fast‑paced, multi‑award‑winning, growth‑oriented entertainment company
- Great London location
- Fun and energetic office and team
- Tickets to our experiences
- Contributory Pension Scheme
- 23 days annual leave
- Hybrid flexible working (3 days in office, 2 WFH)
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