Social Media & Influencer Manager | DTC Lifestyle | Brighton

Brighton (Hybrid – 3 days in office)

I’m looking for a Social & Influencer Manager to join a scaling British fashion DTC brand with a highly engaged global community.

This is a channel ownership role. You’ll own organic social and influencer strategy end-to-end, balancing brand expression with commercial performance. It’s a role you can genuinely have fun with — creating bold, rebellious strategies while still being commercially sharp.

You’ll report into the Head of E-commerce and work closely with the Founder / Creative Director, so you need to be confident operating in a founder-led environment while staying commercially focused.

Why this role

• Social is a core brand and revenue driver, not just awareness
• Scaling DTC brand with strong international demand (US is the largest market)
• Clear ambition to grow globally, including expansion into new markets
• Real ownership across both organic social and influencer strategy
• Close collaboration with founder and senior leadership
• Opportunity to shape how social contributes to traffic, conversion and affiliate revenue

What you’ll be doing

• Owning the organic social strategy across key platforms (Instagram, TikTok, Pinterest, YouTube and others)
• Leading the influencer and creator ecosystem across gifted, affiliate and paid partnerships
• Building structured creator tiers and performance frameworks
• Tracking performance through codes, UTMs and affiliate data
• Partnering with Ecommerce to ensure social drives measurable commercial impact
• Leading the social calendar around drops, launches and key trading moments
• Managing and developing the social/influencer team
• Reporting clearly on engagement, growth, traffic and revenue contribution

What we’re looking for

• Strong experience owning social and influencer strategy within fashion / lifestyle / culturally-led brands
• Commercially aware — understands how social drives traffic and revenue
• Experience with affiliate tracking and performance measurement
• Confident working closely with creative leadership while protecting commercial outcomes
• Comfortable presenting results and strategy to senior stakeholders
• Experience managing or mentoring team members
• Used to working in fast-moving, founder-led environments

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