Marketing Director

Responsibilities

Strategic Leadership

• Define and execute the global marketing strategy aligned with Bell corporate objectives.
• Strengthen brand positioning to differentiate in competitive IT services markets.
• Lead global go-to-market initiatives for solutions across AI, Cloud Infrastructure & Security, and Modern Workplace.

Demand Generation & Growth

• Develop integrated marketing campaigns to drive qualified pipeline and revenue growth.
• Partner with sector and regional sales leaders to deliver tailored campaigns that support local business goals.
• Implement account-based marketing (ABM) strategies for high-value enterprise accounts.

Brand & Thought Leadership

• Elevate brand visibility across key markets through digital, events, PR, and content marketing.
• Position the company as a thought leader in digital transformation and emerging technologies and value realisation.
• Oversee content strategy (whitepapers, case studies, webinars) to engage C-level stakeholders.

Digital & Data-Driven Marketing

• Drive global digital marketing programs across SEO, paid media, marketing automation, and social channels.
• Implement analytics and reporting to measure ROI and continuously improve performance.
• Champion data-driven marketing, leveraging insights for personalisation and customer engagement.
• Lead, mentor, and scale a high-performing international marketing team.
• Partner with Sales, CTO, and Practice Delivery teams to ensure alignment and collaboration.
• Manage external agencies, consultants, and partners effectively.

Role Specific Requirements

• Proven experience as Marketing Director within a global IT services, technology, or consulting company.
• Strong understanding of IT services markets (AI, Cloud, Data, Security, Modern Workplace).
• Demonstrated success in B2B demand generation, ABM, and enterprise marketing.
• Expertise in building and managing multi-channel digital marketing campaigns.
• Excellent leadership and people management skills with experience leading global teams.
• Strong analytical mindset, comfortable with marketing automation and CRM tools (e.g., HubSpot, Salesforce, Cognism).
• Exceptional communication and presentation skills, with the ability to influence at the C-suite level.

Experience

• Extensive experience in B2B marketing, with strong experience in a in a senior leadership role (e.g., Head of Marketing, Marketing Director, or VP Marketing).
• Proven track record of developing and executing global marketing strategies that directly support revenue and growth objectives.
• Experience leading international teams across multiple regions (e.g., UK, Europe, US, Middle East).
• Demonstrated ability to align marketing with sales, driving pipeline creation and conversion.
• History of transforming or modernising marketing functions — introducing automation, analytics, or digital-first strategies.
• Understanding of AI, Cloud, Data, Security, IoT, and Modern Workplace solution areas.
• Experience working with or within global technology ecosystems (e.g., Microsoft, AWS, Dell, IBM, NVIDIA).
• Exposure to enterprise B2B customers across key verticals such as financial services, communications, manufacturing, healthcare, or public sector.

Knowledge

• IT Infrastructure at a high level
• B2B Marketing Strategy – including demand generation, go-to-market planning, and account-based marketing (ABM).
• Brand Positioning & Messaging – building a differentiated value proposition in a competitive IT services market.
• Digital Marketing – SEO/SEM, social media, paid advertising, website optimisation, and digital campaign orchestration.
• Content Marketing – thought leadership, storytelling, case studies, whitepapers, webinars, and video marketing.
• Marketing Analytics & ROI – KPIs, campaign performance measurement, pipeline attribution, and data-driven decision-making.
• Marketing Automation & CRM Systems – e.g., HubSpot, Salesforce, Cognism.

Skills

• Strategic Planning – ability to create and execute a global marketing strategy aligned to business goals.
• Market Analysis – assessing market trends, competitive positioning, and customer insights.
• Data-Driven Decision Making – using analytics, KPIs, and dashboards to refine campaigns and demonstrate ROI.
• Commercial Acumen – linking marketing investments to pipeline and revenue growth.
• Marketing Execution Skills
• Campaign Management – end-to-end delivery of integrated global campaigns.
• Digital Marketing Expertise – SEO/SEM, paid media, automation, social, and content syndication.
• Brand Building – shaping consistent messaging and strengthening brand identity globally.
• Content Development Oversight – guiding storytelling, thought leadership, and multi-channel content.
• Event & Experience Marketing – driving global conferences, webinars, and partner co-marketing initiatives.
• Team Leadership – managing and motivating international marketing teams.
• Cross-Functional Collaboration – working closely with Sales, CTO, and Practice Delivery functions.
• Coaching & Mentoring – developing future leaders within the marketing function.
• Executive Presence – presenting to boards, C-suite, and customers confidently.
• Negotiation & Persuasion – managing agencies, vendors, and internal stakeholders.
• Cultural Adaptability – tailoring messaging and approaches for different geographies and audiences.
• Project Management – ensuring on-time, on-budget delivery of initiatives.
• Agility & Adaptability – pivoting strategies in response to changing markets and technologies.
• Technology Fluency – proficient with CRM, marketing automation, and digital platforms.

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