You will own and scale the brand’s influencer and community strategy across the western markets with a strong focus on UK & US. You will build a loyal creator‑led community that drives brand love, engagement, and commercial impact.
Job Responsibilities:
- Define and execute the UK influencer and community strategy aligned to brand, marketing, and sales goals.
- Plan quarterly and seasonal influencer calendars working with our Singapore HQ to align on brand launches.
- Plan & execute community events in key regions to deliver commercial objectives
- Define & execute the strategy of the Community Ambassador Programme
Influencer management
- Build & nurture a creator led community around the brand
- Identify, pitch to, and onboard UK‑based fashion‑focused influencers, stylists, and creators
- Ensure monthly seeding targets are met, & use data insights to increase posting rates & engagement rates.
- Lead regional seeding agencies & refine strategies to improve performance using data led insights
Team leadership:
- Lead, build, and mentor a team across UK & US, providing guidance and fostering a collaborative, high-performance culture.
- Maintain close relationship with our HQ team to ensure local strategy aligns with our global strategy & brand vision
- Track and report on influencer and community performance (engagement, CTR, conversions, ROAS) using native analytics and third‑party tools.
- Use data to refine targeting, content formats, & event formats.
Job Requirements:
- 5+ years in influencer marketing or community management, ideally within fashion, beauty, or lifestyle
- Experience running creator communities or ambassador programmes
- Proven track record of managing influencer campaigns & delivering measurable results (engagement, traffic, sales)
- Strong personal skills with content creators & internal stakeholders
- Excellent project management skills managing deadlines & campaigns across timezones
- Data driven mindset to translate influencer metrics in to actionable insights
- Passion for digital culture & its evolving landscape
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