Social & Community Manager

You will own and scale the brand’s influencer and community strategy across the western markets with a strong focus on UK & US. You will build a loyal creator‑led community that drives brand love, engagement, and commercial impact.

Job Responsibilities:

• Define and execute the UK influencer and community strategy aligned to brand, marketing, and sales goals.
• Plan quarterly and seasonal influencer calendars working with our Singapore HQ to align on brand launches.
• Plan & execute community events in key regions to deliver commercial objectives
• Define & execute the strategy of the Community Ambassador Programme

Influencer management

• Build & nurture a creator led community around the brand
• Identify, pitch to, and onboard UK‑based fashion‑focused influencers, stylists, and creators
• Ensure monthly seeding targets are met, & use data insights to increase posting rates & engagement rates.
• Lead regional seeding agencies & refine strategies to improve performance using data led insights

Team leadership:

• Lead, build, and mentor a team across UK & US, providing guidance and fostering a collaborative, high-performance culture.
• Maintain close relationship with our HQ team to ensure local strategy aligns with our global strategy & brand vision
• Track and report on influencer and community performance (engagement, CTR, conversions, ROAS) using native analytics and third‑party tools.
• Use data to refine targeting, content formats, & event formats.

Job Requirements:

• 5+ years in influencer marketing or community management, ideally within fashion, beauty, or lifestyle
• Experience running creator communities or ambassador programmes
• Proven track record of managing influencer campaigns & delivering measurable results (engagement, traffic, sales)
• Strong personal skills with content creators & internal stakeholders
• Excellent project management skills managing deadlines & campaigns across timezones
• Data driven mindset to translate influencer metrics in to actionable insights
• Passion for digital culture & its evolving landscape

#J-18808-Ljbffr