1. Revenue Growth & Market Expansion
Develop and execute a comprehensive business growth strategy for roast duck products across multiple channels.
Identify and secure new B2B customers including restaurants, food courts, caterers, supermarkets, and distributors.
Expand into modern trade, online retail platforms, and corporate bulk sales.
Explore export opportunities and regional market entry strategies (e.g., ASEAN markets).
Achieve revenue and margin targets aligned with company growth objectives.
2. Channel Development & Partnerships
Build strategic partnerships with:
F&B chains
Cloud kitchen operators
Supermarket groups
Catering companies
Corporate clients
Negotiate supply contracts and pricing agreements.
Structure distributor networks and dealer incentive programs.
Collaborate with logistics partners to ensure reliable cold-chain distribution.
3. Brand Positioning & Product Commercialisation
Work closely with the central kitchen and R&D team to commercialise:
Vacuum-packed roast duck
Ready-to-heat retail products
Festive gift sets
Premium herbal or specialty variants
Develop go-to-market strategies for new product launches.
Support marketing campaigns, promotional bundles, and seasonal sales strategies.
4. Financial Strategy & Commercial Planning
Develop annual sales forecasts and growth budgets.
Monitor gross margins, contribution margins, and pricing structures.
Implement data-driven demand planning aligned with production capacity.
Optimise pricing strategies to balance competitiveness and profitability.
5. Competitive Intelligence & Market Research
Analyse competitor pricing, positioning, and product offerings.
Identify emerging consumer trends in roast meats, ready-to-eat meals, and premium poultry.
Assess regulatory and certification requirements for export markets.
Recommend strategic pivots based on market insights.
6. Leadership & Team Development
Build and lead a high-performing sales and business development team.
Establish performance KPIs and incentive structures.
Drive a culture of accountability, innovation, and commercial discipline.
Collaborate cross-functionally with operations, finance, and procurement teams.
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