Overview
As CRM Lead, you will be responsible for customer lifecycle management, delivering personalised, data-driven campaigns that maximise engagement, retention, and lifetime value.
You will design and execute CRM strategies across email, push notifications, SMS, and in-app messaging, working closely with product, analytics, and creative teams.
A high growth international Competition/Gaming business, based in central London.
Responsibilities
- Own and lead CRM strategy across email, push, SMS, and in-app channels
- Design and execute personalised customer journeys to drive engagement and LTV
- Build and manage audience segmentation using behavioural and transactional data
- Partner with analytics and product teams to monitor lifecycle KPIs (retention, churn, reactivation)
- Lead testing and optimisation of messaging, creative, and timing
- Ensure GDPR compliance and best practice in customer communications
- Report on performance and provide insights to senior stakeholders
Profile
- 7+ years' experience in CRM, lifecycle, or retention marketing within a APP Marketing focused B2C environment
- Must have experience working in APP first marketing business in Ecommerce/B2C
- Experience running end-to-end CRM campaigns and a proven track record of CRM strategy and delivery
- Strong hands-on experience with CRM platforms such as Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, or similar
- Proven ability to improve customer engagement and retention through data-led campaigns
- Excellent analytical skills with the ability to turn insight into action
- Strong stakeholder management and cross-functional collaboration skills
- Confident communicator with a creative approach to messaging
Job Offer
- Good Bonus and benefits
- A chance to be part of a growing team with big plans for 2026+
Client Details
A high growth international Competition/Gaming business, based in central London.
Desired Skills and Experience
- CRM Management
- Email Marketing
- CRM
- Gaming
- Ecommerce
- Tech
- B2C
- App
- SMS
- Mobile Marketing
- Strategy
- Campaign Management
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