About the job
Marine & Lawn Hotels & Resorts
Marine & Lawn welcomes travellers from across the globe to the birthplace of golf, offering handcrafted experiences rooted in service, with prime locations adjacent to the world’s most prestigious golf courses. There are currently eight properties within the collection in various stages of development. Each Marine & Lawn property offers a luxurious base for unforgettable travel, weaving the legends of centuries of golf history into design details throughout each hotel.
Position overview
The Senior Marketing Manager is a strategic and highly collaborative leader responsible for driving brand awareness, guest engagement, and revenue for the hotels and their on-site dining outlets. This role oversees both the Field Marketing Manager and F&B Marketing Manager, ensuring cohesive execution across all marketing functions. The ideal candidate brings strong experience in hospitality marketing, brand management, digital strategy, and cross‑functional leadership.
Job duties & responsibilities
- Drive the marketing strategy & execution, upholding brand standards & guidelines.
- Lead and develop the Field Marketing Manager and F&B Marketing Manager to ensure high‑quality execution and aligned priorities
- Provide strategic direction and day‑to‑day support to ensure all initiatives ladder up to property revenue and brand goals
- Foster strong cross‑functional relationships with hotel leadership teams
- Assist in managing external agencies, ensuring alignment with brand goals and performance metrics
- Maintain effective internal communication to ensure key hotel departments understand marketing objectives, timelines and initiatives
- Monitor, analyse, and report on the effectiveness of marketing communications and campaigns, identifying opportunities for optimisation and growth
Education, Skills & Experience
- 6 – 8+ years of marketing experience, ideally within hospitality, F&B, or lifestyle brands.
- Proven track record leading teams and managing cross‑functional stakeholders.
- Strong understanding of digital marketing, social media strategy, CRM/email marketing, and event activation.
- Excellent communication, project management, and organisational skills
- Creative mindset with an eye for design and brand storytelling
- Ability to thrive in a fast‑paced environment, managing multiple priorities simultaneously
Our REACH People Values
Respect – We build positive working relationships and value diverse perspectives
Excellence – We set high standards for brand presentation and performance
Accountability – We take ownership of decisions, budgets and outcomes
Cooperation – We work in partnership across our hotels and teams
Honesty – We communicate openly and act with integrity
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