Senior Director, RFP Services & Content Strategy

Company: Principal Asset Management
Apply for the Senior Director, RFP Services & Content Strategy
Location: Greater London
Job Description:

Principal Asset Management is seeking a Senior Director, Global RFP Services & Content Strategy to join our Client Experience leadership team in London. This is a high‑impact opportunity to shape the next generation of our global, AI‑enabled RFP and content capability, supporting growth across public and private markets within a leading global asset manager.

What You’ll Do

  • Lead a global team delivering best‑in‑class consultant database, RFP, and DDQ responses across the full lifecycle—ensuring accuracy, consistency, quality, timeliness, and exceptional service.
  • Foster an inclusive, collaborative, and innovative team culture, driving performance, accountability, and talent development.
  • Own the global roadmap for RFP and content platforms (e.g., RFPIO/Responsive), content hubs (e.g., Seismic/SharePoint), data integrations (CRM/BI), and AI‑enabled workflow assistants.
  • Build strong feedback loops with Institutional Sales, Wealth/Intermediary, and Consultant Relations teams to enhance win rates and improve consultant database coverage.
  • Develop and govern a single source of truth across Q&A, product information, performance narratives, and market views—including a proactive content strategy for private markets in partnership with Product and client teams.
  • Design and oversee a global follow‑the‑sun operating model with clear SLAs, resource allocation, escalation processes, and quality controls across the Americas, EMEA, and APAC.
  • Build global analytics capabilities that surface client themes, competitive insights, and product opportunities, providing data‑backed recommendations to senior leadership.
  • Implement responsible generative AI and retrieval‑augmented workflows to improve cycle times, scale expertise, and maintain compliance through human‑in‑the‑loop governance.
  • Partner with investment teams across public and private markets to deliver high‑quality, client‑focused content and support a culture of learning and investment acumen.
  • Represent Principal and Client Experience at key internal and industry forums, staying current with market and technology trends that shape RFP excellence and client expectations.
  • Make strategic decisions across hiring, development, rewards, and capability building—including upskilling the team in AI literacy, investment knowledge, and consultative storytelling.

Who You Are

  • Bachelor’s degree; MBA or CFA preferred.
  • 10+ years’ experience in financial services or asset management across investment, product, marketing, or client‑facing teams within a global or matrixed organisation.
  • Minimum five years’ leadership experience.
  • Strong understanding of both public and private markets products and structures.
  • Experience supporting institutional clients and consultant‑driven requirements.
  • Demonstrated ability to influence senior leaders, simplify complexity, and lead through change.
  • Skilled in decision‑making, strategic thinking, problem‑solving, communication, and project leadership.
  • Experience with platforms such as RFPIO/Responsive, Seismic, Salesforce, Power BI/Tableau is advantageous.
  • Ability to coach and develop teams while overseeing both strategic direction and day‑to‑day execution.
  • Multilingual capability and experience working across Americas, EMEA, and APAC regions are beneficial.

Your Experience With Us

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose‑led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. We support our people the same way we support our customers: with comprehensive, competitive benefits designed to protect their physical, financial, and social well‑being.

Who We Are

Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose‑led firm, united by our mission to make financial security accessible to all. A member of the Fortune 500®, Principal has been a trusted industry leader for more than 140 years.

Location

Based in our London office. This role offers hybrid working, with four days per week in the office.

Posting Window

We will accept applications for five full days following the Original Posting Date, after which the posting may remain open or be removed depending on application volume. Please submit your application promptly, as we cannot guarantee the posting will remain available beyond the stated window.

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Posted: March 11th, 2026