UKTV is on an exciting journey — and we’re looking for a visionary General Manager – Marketing to help shape the future of our brand portfolio and drive network wide transformation.
Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.About Us
At UKTV, we’re committed to creating a workplace that truly reflects society. We champion fairness, inclusion, and diversity — ensuring everyone feels seen, heard and empowered to do their best work. We welcome applicants from all backgrounds and identities.
The Role
As a senior leader within the Marcomms team, you’ll act as strategic deputy to the CMO and be instrumental in evolving UKTV’s marketing function. You’ll drive long‑term strategic direction, lead organisation-wide transformation, and inspire high performance across a talented marketing organisation.
This is a role for a curious, forward‑thinking leader with a passion for creativity, innovation, and leveraging data to deliver exceptional results.
What You’ll Lead & Deliver
- Define and evolve UKTV’s long‑term marketing vision and strategy
- Lead, inspire and develop a high‑performing team
- Shape enterprise-wide strategy and influence executive decision‑making
- Drive marketing transformation, embedding new technologies including AI
- Oversee creative and strategic development across all UKTV brands
- Ensure marketing resources, processes and systems are future‑ready
- Represent UKTV in industry forums and champion creative and digital excellence
- Own and optimise marketing commercial performance across the customer lifecycle
What You’ll Bring
- Extensive experience setting long-term strategy aligned to business goals
- Proven success leading high‑performing marketing teams
- Experience scaling B2C brands in digital‑first environments
- Strong track record applying data, analytics and insight to drive strategy
- Ability to link marketing activity to financial outcomes
- Expertise in customer engagement, performance marketing and lifecycle growth
- Creative excellence paired with rigorous analytical thinking
- Experience leading organisational change and driving innovation
- Deep knowledge of the media, entertainment, streaming or fast‑moving consumer sectors
xwzovoh
Who You Are
- A natural strategic leader with vision
- Data‑driven and commercially minded
- An exceptional communicator and influencer
- Comfortable challenging the status quo and driving change
- Passionate about content, creativity, and the evolving media landscape
If you’re excited by leading transformative marketing in a dynamic, fast‑paced organisation — and want to shape the future of some of the UK’s most‑loved TV brands — we’d love to hear from you.
…