General Manager

Company: KPI People
Apply for the General Manager
Location: Wokingham
Job Description:

Overview

General Manager – Wokingham – Basic Salary – £60,000 – OTE – £93,000 (uncapped) – Company Car – Extensive Benefits Package. Our client, a busy franchised dealership, in Wokingham has the requirement for an experienced General Manager / Head of Business to lead their successful dealership team. This role requires someone with a stable and proven history in the General Manager/Head Of Business role within a main franchise car dealership.

Responsibilities

  • Provide leadership & coaching to your dealership team
  • Communicate vision and goals
  • Oversee recruitment and retention of staff
  • Agree standards and the performance required
  • Conduct monthly appraisals/reviews with line managers
  • Install, monitor, and maintain processes
  • Provide, maintain, and ensure Excellent Customer Service is delivered at all times
  • Achieve profit and volume objectives against budget
  • Monitor and review each department’s financial performance
  • Conduct monthly Accounts Reviews with line managers
  • Work with Dealership Accountant to examine accounts, operating controls, composite etc
  • Maintain financial controls to operate within expense budget
  • Develop and support marketing campaigns
  • Examine and control Weekly/Monthly debtors
  • Review sales volumes, pricing policy, discounts, parts pricing and labour rates
  • Build and manage relationships with manufacturer and suppliers
  • Health & Safety and Site Security xwzovoh
  • Monitor, understand and use best practice to achieve Group KPI’s

Experience, Skills & Qualifications

  • Essential Requirements:
  • Minimum of 2 years General Manager / Head of Business / GSM experience
  • Franchised Dealership Experience
  • Full UK Driving Licence

Remuneration & Benefits

  • Basic Salary of £60,000
  • On Target Earnings of £93,000(uncapped)
  • Company Car
  • Extensive Benefits Package

Posted: March 13th, 2026