Chief Marketing Officer

What will you be doing?

• Lead the organisation’s consumer‑led marketing and growth strategy, ensuring everything is shaped around audience needs.
• Drive the evolution of the British Cycling brand, ensuring consistent and compelling positioning across all channels and products.
• Build a deep understanding of customers through insight, data, research, and testing to inform decisions and future opportunities.
• Oversee integrated marketing campaigns across digital, social, CRM, content, partnerships, and offline channels to grow participation and revenue.
• Lead the development and optimisation of products and propositions, ensuring they are relevant, impactful, and commercially sustainable.
• Own the end‑to‑end customer journey, from product concept and launch through to ongoing improvement, renewal, or retirement.
• Champion data‑driven decision‑making, setting and reporting on key performance metrics across participation, income, engagement, and ROI.
• Lead and develop high‑performing teams across marketing, digital, CRM, insight, and campaigns, as well as managing external agencies and partners.
• Working closely with product, commercial, and operational teams, the CMO will champion a customer‑first culture and embed insight‑driven decision‑making across the organisation.

What we’re looking for:

• A senior marketing leader with extensive experience overseeing integrated marketing, customer, and product functions, ideally in a complex or multi‑stakeholder environment.
• A proven track record of creating and scaling consumer‑led growth strategies, including developing and launching successful products and propositions.
• Deep expertise in digital, CRM, and performance marketing, with clear accountability for customer acquisition, retention, and lifetime value.
• Strong commercial and strategic acumen, with experience using data, insight, and market intelligence to shape product roadmaps, pricing, and investment decisions.
• A collaborative leader who can build and inspire high‑performing teams, while influencing senior stakeholders and partners across the organisation.
• A deep understanding of customer journeys, service design, and user experience, ensuring products and propositions deliver real value and impact.

What are the perks?

• Competitive Salary
• Cycle to Work Scheme
• Generous Holidays (25 days + bank holidays)
• Holiday purchase scheme
• Life Assurance
• Pension

How to apply

Send us your CV and a short cover letter outlining your interest in the role and why you feel you meet the criteria via the apply button below.

Applications close: Monday 23rd March 2026

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