Location: Office-based (Bourne End, Buckinghamshire) + travel to Sheffield 1-2x/month
Role Type: Full-Time
Reports to: Founder & CEO
Lucy Pastorelli is a fast-growing, female founded business, retailing professional nail technician tools and equipment worldwide.
We are looking for a Multi-Brand Content Creator to lead lifestyle and product-driven content across three distinct but connected brands:
- The Lucy Pastorelli product brand
- A founder-led personal/influencer brand
- A third lifestyle-led brand within our portfolio
You’ll be responsible for shaping how each brand shows up online, building identity, storytelling, and community through strategic, high-impact content.
You must be confident switching between different tones of voice, aesthetics, and brand personalities, while maintaining commercial focus and cohesion.
What You’ll Do
- Contributing ideas to shape overall strategies across multiple brands (beauty, lifestyle and personal brand projects)
- Turn lifestyle moments, product features, and behind-the-scenes activity into engaging, brand-aligned content
- Confidently film, script, direct, and edit content, and appear on camera when needed
- Work closely with the team on shoots, launches, events & brand-building moments
- Travel to Sheffield 1–2x/month for content production days (overnight stays)
What We’re Looking For
- Experience within beauty, lifestyle or female-focused consumer brands
- Deep understanding of female online communities and buying behaviour
- Cultural alignment: shares interests with our demographic, understands trends in beauty, lifestyle, fashion, and social media storytelling
- Confident ideator and self-starter
- Skilled in filming, editing, storytelling, and visual direction
- Able to shift tone of voice seamlessly between polished brand messaging and personality-led, creator-style content
- Commercially aware – understands how content drives engagement and sales
- Fast-paced, proactive, and highly organised
Why You’ll Love It Here
- You’ll shape three brands, not just manage a feed
- Get to work on multiple brands and evolve their digital identity
- Work with a fun, collaborative team where your ideas get used, not lost
- It’s a growing brand with big plans (and big energy)
Application Requirement
As part of the application process, shortlisted candidates will be asked to create a branding/content plan showing what they would do if they were the chosen candidate. This helps us see your ideas, creativity, tone-of-voice understanding, and approach to multi-brand storytelling.
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