Overview
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Role: Senior Brand Manager - MP Activewear
Brand / Business Unit: Brand | MP Activewear
Reporting to: Head of Brand - Dotted line into Clothing.
Location: THG HQ (WA15 0AF) Manchester - Office Based
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear.
Our brands and people exist to break boundaries; to power and empower those who want more. We break conventions, we’re a force for good, and we keep it real. These are the values that drive our team through every day.
Why be a Senior Brand Manager for MP Activewear at THG?
As Senior Brand Manager for MP Activewear, you will be responsible for bringing the brand’s campaigns, collections and product launches to life globally.
You will lead the go-to-market strategy for activewear campaigns and product drops, ensuring strong brand storytelling and consistent execution across all channels and markets. Working closely with teams across brand, product, creative and marketing, you will ensure every campaign and launch reflects the performance, style and innovation behind MP Activewear.
This role is ideal for a creative and strategic marketer with experience in activewear, sportswear or fashion brands, who enjoys working in a fast-paced environment and building brands that connect with consumers.
As a Senior Brand Manager (MP Activewear) you will:
- Lead the go-to-market planning for MP Activewear campaigns, collections and product launches
- Develop clear creative briefs outlining campaign objectives, target audience and product positioning
- Create campaign toolkits, including messaging, launch plans and channel strategy
- Work with creative teams to deliver impactful brand campaigns and product storytelling
- Partner with teams across social, performance marketing, CRM, influencer, PR and commercial to deliver campaigns effectively
- Work closely with product and design teams to understand product features, fabrics and performance benefits
- Ensure campaigns are executed across the full marketing funnel – awareness, consideration and conversion
Global Brand Delivery
- Work with regional teams to adapt campaigns for key international markets
- Ensure all activity remains on-brand and relevant to local audiences
- Support the delivery of consistent global brand storytelling
- Use consumer data and campaign insights to improve future campaigns
- Monitor activewear and fitness trends, competitor activity and consumer behaviour
- Analyse campaign performance and identify opportunities for optimisation
What skills and experience do I need for this role?
- Proven experience in Brand Marketing, Creative or Go-To-Market roles, ideally within FMCG, nutrition, fitness, or lifestyle brands.
- Background in activewear, sportswear, fashion or lifestyle brands
- Strong experience delivering end-to-end campaign launches in a fast-paced environment.
- Excellent stakeholder management skills with the ability to influence cross-functionally.
- Strong storytelling and copywriting skills, with a clear understanding of consumer psychology.
- Data-driven mindset with experience using insights to shape strategy and execution.
- Experience within sports nutrition, health & wellness or performance-led brands.
- Exposure to global or multi-market campaign or product launches.
- Understanding of e-commerce and DTC business models.
What’s in it for me?
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
To apply, follow the standard THG application process.
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