Senior Campaign Manager- ABM (in-house)

Senior Campaign Manager- ABM (in-house) page is loaded## Senior Campaign Manager- ABM (in-house)remote type: Remotelocations: Londontime type: Full timeposted on: Posted Todaytime left to apply: End Date: April 30, 2026 (30+ days left to apply)job requisition id: JR0093599**Agency :**Ledger Bennett**Job Description :****Job Title** – Senior Campaign Manager- ABM**Location**Based: UK (remote)**Core Responsibilities*** Work cross-functionally across the marketing organisation to support the planning and management of ABM campaigns* Engage proactively with content, product and events teams to gather the information required to execute campaigns that achieve the outlined demand generation goals* Engage proactively with direct sales teams to understand sales goals, identify marketing and sales enablement requirements, and gather feedback on marketing activities* Work within 6Sense to manage and maintain campaigns, including very regular content uploads and updates* Plan mid and bottom funnel strategy and channel activations including the use of retargeting efforts to connect campaign activity across the buyer journey* Engage with and understand the latest messaging across the buyer journey with a particular focus on the mid and bottom funnel* Provide content recommendations for mid and low funnel campaign activity in collaboration with the Product Marketing Managers, in line with B2B marketing best practices* Engage with and understand the company Ideal Customer Profile, the Target Account Lists and the segmentation opportunities that underpin ABM activity* Understand how personas align with various product offerings and align message and tactics accordingly* Prepare and share campaign reports for different stakeholder groups showing the performance of programs in line with the KPIs* Provide regular perspectives on how to introduce new “test-and-learn” initiatives to the ABM program, with a view on delivering best-in-class customer and prospect experiences**Skills & Experience Required*** 5+ years’ experience working in B2B marketing* Experience with working within the 6Sense platform* Proven experience developing and executing Account Based Marketing (ABM) campaigns* Experience partnering with Sales teams to understand account priorities and drive pipeline growth* Experience managing demand generation programmes across multiple channels (such as gifting via PFL, content syndication, LinkedIn and google ads, email, etc.)* Comfortable using marketing and sales technology platforms (CRM, marketing automation – ideally Marketo – and campaign reporting tools) #LI-NK1**Contract Type :**Permanent**Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.**Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation. **Life at Havas**We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore.**Havas Media Network**We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences. **Havas Creative Network**At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients. **Havas Health**Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.#J-18808-Ljbffr…