Overview
- Location: Hybrid – 2+ days a week in our Chester HQ
- Team: Product | Reports to: Head of Product, Guest Experience
About Forge Holiday Group
At Forge Holiday Group, we don’t just do holidays, we create memories. With market-leading brands like Sykes Holiday Cottages, Forest Holidays, and Bachcare in New Zealand, we’re 1,700+ strong and powered by four values: One Business One Team, Keep it Simple, Grow & Learn, Sustainable Impact.
About the Role
We’re on a mission to transform how people book and enjoy UK holidays. As Product Manager – Account, Loyalty & Booking, you’ll shape the seamless, personalised, and rewarding digital experiences that bring guests back time and again.
This is a high-impact, guest-facing role focused on conversion, engagement, and loyalty. You’ll own the full booking funnel – from sign-up to checkout and beyond, leading the evolution of our loyalty and membership proposition while ensuring every guest interaction feels effortless, trusted, and rewarding.
What You’ll Do
- ➡️ Own the product vision and roadmap for guest accounts, loyalty, and booking journeys.
- ➡️ Define and prioritise problems across login, sign-up, checkout, and repeat bookings.
- ➡️ Partner with UX and engineering to deliver intuitive, high-performing experiences.
- ➡️ Champion experimentation through A/B testing and data-driven optimisation.
- ➡️ Collaborate with CRM and marketing to enhance loyalty, referral, and reactivation features.
- ➡️ Use analytics to understand guest behaviour and turn insight into measurable impact.
- ➡️ Ensure brand consistency, trust, and accessibility across all touchpoints.
What We’re Looking For
- ✅ Proven product management experience – discovery, prioritisation, delivery, and stakeholder alignment.
- ✅ Strong ownership of complex, multi-touchpoint user journeys.
- ✅ Experience in conversion optimisation, checkout UX, or loyalty programmes.
- ✅ Customer-obsessed with the ability to balance guest needs and commercial goals.
- ✅ Data-driven and comfortable defining metrics, running experiments, and iterating quickly.
- ✅ Clear communicator and natural collaborator who unites teams behind a shared vision.
- ✅ Curious, energetic, and results-driven – you bring momentum wherever you go.
Bonus points for: Experience in ecommerce, travel, hospitality, or marketplaces, or familiarity with personalisation, CRM, or cross-device journeys.
- ️ 33 days holiday (+ up to 5 extra with long service)
- Birthday day off
- Two paid volunteering days per year
- Enhanced Maternity & Paternity Leave (24 weeks maternity, 3 weeks paternity at 100% pay)
- Hybrid & flexible working
- …