Senior Campaign Manager- ABM (in-house)

Overview

Job Title – Senior Campaign Manager- ABM

Location – Based: UK (remote)

Core Responsibilities

• Work cross-functionally across the marketing organisation to support the planning and management of ABM campaigns
• Engage proactively with content, product and events teams to gather the information required to execute campaigns that achieve the outlined demand generation goals
• Engage proactively with direct sales teams to understand sales goals, identify marketing and sales enablement requirements, and gather feedback on marketing activities
• Work within 6Sense to manage and maintain campaigns, including very regular content uploads and updates
• Plan mid and bottom funnel strategy and channel activations including the use of retargeting efforts to connect campaign activity across the buyer journey
• Engage with and understand the latest messaging across the buyer journey with a particular focus on the mid and bottom funnel
• Provide content recommendations for mid and low funnel campaign activity in collaboration with the Product Marketing Managers, in line with B2B marketing best practices
• Engage with and understand the company Ideal Customer Profile, the Target Account Lists and the segmentation opportunities that underpin ABM activity
• Understand how personas align with various product offerings and align message and tactics accordingly
• Prepare and share campaign reports for different stakeholder groups showing the performance of programs in line with the KPIs
• Provide regular perspectives on how to introduce new “test-and-learn” initiatives to the ABM program, with a view on delivering best-in-class customer and prospect experiences

Skills & Experience Required

• 5+ years’ experience working in B2B marketing
• Experience with working within the 6Sense platform
• Proven experience developing and executing Account Based Marketing (ABM) campaigns
• Experience partnering with Sales teams to understand account priorities and drive pipeline growth
• Experience managing demand generation programmes across multiple channels (such as gifting via PFL, content syndication, LinkedIn and google ads, email, etc.)
• Comfortable using marketing and sales technology platforms (CRM, marketing automation – ideally Marketo – and campaign reporting tools)

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