1293 – Account Director, Analytics – DAT
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About OpenMind: A Leading WPP Media Brand
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.Role Summary and Impact
The Account Director, Applied Analytics role is here to bridge the gap between Nestlé Clients and the internal practice areas of Analytics. This position plays an integral part in supporting the timely delivery of complex analytical projects, articulating the requirements of different stages and keeping track of progress.
This includes developing a thorough understanding of the media marketing measurement landscape and being able to effectively articulate complex concepts in a digestible way to clients and internal teams.
We have a unique opportunity to raise the bar for Analytics across ZEUR, working with some of the biggest brands on the planet. You will help drive the education of the wider Local Market teams on your approach to ensure the same principles ring true across the region, driving Analytics excellence further still.
RESPONSIBILITIES:
- Works with OpenMind Analytics Lead to design Analytical projects, both at ZEUR and Global level, for example:
- Media Budget Optimization Engine
- Measurement Framework
- Attribution Model POV
- Experimentation Framework
- Aggregated MMM Analysis
- Keeps track of Analytics Pipeline through Wrike (Project Management Platform), understanding project dependencies and requirements from each stakeholder. Engages with team members and clients to secure a timely delivery of all parts.
- Assists OpenMind Analytics Lead in the documentation of Analytics Best Practices, to be cascaded across ZEUR / Global markets.
- Provides valuable inputs into the design of Analytical Projects.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Bachelor’s degree, preferably in Applied Math, Statistics, Economics, or Management (with heavily quantitative classwork)
- Experience in an analytical or strategic role
- Able to articulate statistical methods within a Marketing context
- Self-motivated; self-starter; strong attention to detail
- Able to work on multiple projects at the same time
- Polished verbal and written communications skills
- Familiar with some of theoretical / practical knowledge on the techniques described below:
- Marketing or Media Mix Modelling (understand outputs, perform)
- Regression / Multi-variate regression analysis
- Ad Effectiveness research
- A/B Tests, Lift analysis, Multicell analysis
- Digital & Multi-touch attribution
- Media Mix Optimization, based on response curves
- Pivot tables, complex functions in Excel
- Microsoft Office (Excel, Word, PowerPoint)
- Extensive experience using PowerPoint and delivering presentations to senior stakeholders.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Job Code: 1293
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