Digital Marketing Executive

Key Responsibilities

• Set up and manage Meta Ads campaigns, including audience targeting, creative asset management, and campaign structure.
• Conduct audience segmentation and competitor analysis to improve campaign targeting.
• Monitor key performance metrics such as ROAS, CPA, and CTR, and implement optimisation strategies through A/B testing, creative refresh, and campaign adjustments.

Data & Performance Analysis

• Analyse marketing and campaign data to identify trends and areas for improvement.
• Support marketing activities by organising and analysing data using Microsoft Excel / Google Sheets (e.g., pivot tables, data tracking, and performance analysis).
• Maintain well‑structured datasets to support campaign tracking and internal marketing operations.
• Produce detailed campaign performance reports, highlighting key trends, successes, and optimisation opportunities, and translate findings into actionable strategies.
• Utilise Google Looker Studio, Google Analytics, and Meta Ads Manager to create interactive dashboards, custom reports, and real‑time visualisations for stakeholders.
• Implement multi‑touch attribution modelling to measure cross‑channel performance and understand the full customer journey.
• Develop automated reporting systems to streamline data collection and reduce manual work, ensuring accuracy and timeliness.
• Analyse historical data to forecast performance trends, inform budget allocation and guide strategic decision‑making.

Qualifications / Background

• Strong analytical background with a focus on reporting and data analysis is a requirement for this role.
• This role is suited to a candidate who can be flexible, agile and reactive to commercial strategies.
• Experience in digital marketing or fashion buying / merchandising is favourable.
• Proficiency in social media platforms and advertising tools is preferred.
• Excellent communication and analytical skills.

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